Selective Filter Model

Who created the Selective Filter Model?

Klapper

How does the Selective Filter Model see the audience?

audiences have a degree of choice about how the media they consume effects them

What are the three filters that the media passes through before it affects the audience according to the Selective Filter Model?

• Selective Exposure

• Selective Perception

• Selective Retention

What is Selective Exposure according to the Selective Filter Model?

(first filter) audiences choose what to watch

What is Selective Perception according to the Selective Filter Model?

(second filter) audiences may reject some of the content

What is Selective Retention according to the Selective Filter Model?

(third filter) audiences are likely to remember content they agree with

How could the Selective Filter Model be criticised?

advertising and marketing are designed to get through these filters - media saturation can get past selective exposure

How could the Selective Filter Model be criticised by the Cultural Effects Model?

argues that repetition and encoding can mean people are influenced by messages they might consider themselves immune to

• media producers have techniques and skills to get through filters and influence audiences