COMM108: Ch.7

Purpose of an Introduction:

1. To get attention

2. To introduce the topic/yourself

3. To give the audience a reason to listen

4. To establish your credibility

5. To preview the main points

Body-Content: Definitions

- Builds content, allows the audience to better understand your topic

- Definitions includes conceptualization, classification system, negative definitions, give the historical roots of it

- can be used as a SUBPOINT

Body-Content: Explanations

- Explains how the topic work in real life

- can be used as a SUBPOINT

Body-Content: Evidence

- Used to support our statements, claims or propositions

- can be used as a SUBPOINT

Body: Organization patterns

1. Chronological order

2. cause effect

3. problem-solution

Purpose of Conclusions

- summarize the message/central idea

- review the main points

- tie the message back to the audience

- use a device (same as attention getter)

- conclusion is about 10-15% of your speaking time