UNIT 4: Managing across culture

glocalization

a combination of the words globalization and localization. The term is used to describe a product that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market

culture

is defined as the complex system of values, traits, morals, and customs shared by a society

context

refers to the stimuli, environment, or ambience surrounding an event

the Lewis Model

was developed by linguist and leading cross-cultural specialist Richard D.Lewis. The model divides humans into 3 clear categories, based not on nationality or religion but on behaviour, namely linear-active, multi-active and reactive

high-context culture

a culture by which the rules of communication are primarily and dominantly transmitted through the use of contextual elements. These include specific form of body language, the social or familial status of an individual, and the tone of voice employed during speech. High-context cultures usually do not have rules that are explicitly written or stated.

low-context culture

a culture whereby most communications take place through verbal language and rules are directly written out or stated for all to view.

power distance

the distribution of power among individuals within a culture and how well unequal levels of power are accepted by those with less power

universalist

individualist

collectivist

particularist