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The development of youth culture in the 1950s
beatnik movement
resistance to conservative norms
increased crime
decrease in tolerance of cruelty and war
art expression: rock n roll music influence (elvis presley, chuck berry), writing (Jack Kerouac’s On the Road), movies like The Wild One & Rebel Without a Cause (glorified juvenile crime)
more leisure time and the availability of cars allows unsupervised time to organize
Kennedy’s domestic policies and issues during his presidency
The "New Frontier" wanted to conquer the problems of poverty and surplus, ignorance and prejudice, and invest in science
Recession with falling agricultural income, rising unemployment, high levels of business bankruptcies
33/53 reform bills passed: expanded minimum wage, welfare programs
Unemployment benefits increased
Tax cuts in the Revenue Act of 1964
Equal Pay Act of 1963
Promised to land an American on the moon
Civil Rights in the 1940s and 1950s
WWII Civil Rights: Race riots like the Zoot Suit riots and Detroit riots; Double-V Campaign; Japanese American internment; segregated military; formation of CORE
Desegregation of the defense industries (FDR) and the military (Truman) through Executive Orders
Key organizations: CORE, SCLC, NAACP
Lynching of Emmitt Till
Montgomery Bus Boycott
Court successes: Brown v. Board (1954); Browder v. Gayle (1956)
Southern Manifesto
Little Rock Crisis
Civil Rights Acts of 1957
Social Change in the 1940s and 1950s
Women entered the workforce in large numbers during WWII, gaining new independence, though many returned to domestic roles after the war
The rise of consumerism shaped postwar values, with families prioritizing home ownership and material comfort
Suburbanization expanded rapidly, fueled by the GI Bill and affordable housing, leading to the growth of the American middle class
Strict gender roles and expectations persisted, with women encouraged to focus on homemaking and men as breadwinners
Social norms emphasized conformity, etiquette, and stability, but undercurrents of discontent and change existed, especially among youth
The baby boom and increased marriage rates changed family structures and demographics
The rise of television and mass media began to shape cultural norms and family life
Reasons for the election of Truman
Truman’s leadership during WWII and the early Cold War established his reputation as a steady leader.
The successful conclusion of WWII and the use of the atomic bomb contributed to public perception of strong leadership.
Truman campaigned on the “Fair Deal” and support for New Deal programs, appealing to working-class voters.
The Republican-controlled Congress was portrayed as obstructionist (“Do-Nothing Congress”), helping Truman rally support.
Truman’s support for civil rights, including desegregating the military, gained him key votes from African Americans.
The split in the Republican vote and divisions among third-party candidates (Dixiecrats, Progressives) aided his victory.
Economics in the late 1940s and 1950s
The U.S. economy grew by 37% during the 1950s, with unemployment remaining low, around 4.5%
Median family income increased, and by the end of the decade, families had 30% more purchasing power
The GI Bill provided education and housing benefits, fueling economic mobility and suburban growth
Eisenhower’s administration pursued balanced budgets, expanded Social Security, and invested in the Interstate Highway System
Postwar prosperity led to a surge in consumer goods, home ownership, and automobile purchases
Small businesses and older industries like railroads declined in the face of corporatization and technological change
Occasional recessions occurred (notably 1958–59), but were met with government stimulus and spending
Reasons for the election of Eisenhower
Eisenhower’s status as a WWII hero and Supreme Allied Commander made him a trusted, nonpartisan figure.
He promised to end the Korean War, appealing to war-weary Americans.
Eisenhower was seen as a moderate, supporting some New Deal programs while pledging to fight communism.
The public associated the Democratic Party with the stalemated Korean War and internal divisions.
Eisenhower’s “middle way” (aka “dynamic conservatism”) approach reassured both conservatives and liberals.
Domestic politics in the late 1940s and 1950s (including issues within the parties)
The Red Scare and McCarthyism led to widespread anti-communist sentiment and loyalty investigations.
The Democratic Party was divided over civil rights, leading to the Dixiecrat split in 1948.
The Republican Party struggled to balance conservative and moderate factions, especially over New Deal programs.
Bipartisan consensus existed on Cold War foreign policy and economic growth.
Expansion of Social Security and infrastructure (Interstate Highway System) received broad support
Labor unions remained influential, though anti-union sentiment grew in some sectors.
The US economy in the 1960s and 1970s
The 1960s saw continued prosperity, fueled by government spending on social programs and the space race.
Johnson’s “Great Society” expanded welfare, Medicare, and education funding.
The Vietnam War led to increased federal spending and inflation.
The 1970s were marked by “stagflation”—high inflation and unemployment—due to oil shocks and economic slowdown.
Deindustrialization and the decline of manufacturing jobs began in the 1970s.
The end of the Bretton Woods system led to floating exchange rates and economic uncertainty.
The Civil Rights Movement in the 1960s and 1970s
Direct action tactics: sit-ins, Freedom Rides, mass marches (e.g., March on Washington, 1963)
Key legislation: Civil Rights Act of 1964, Voting Rights Act of 1965.
Grassroots organizations (SCLC, SNCC, CORE) mobilized mass protests and voter registration drives
Major events: Birmingham Campaign (1963), Selma to Montgomery marches (1965), urban uprisings.
Black Power movement emerged, emphasizing racial pride and self-determination.
Continued resistance: white backlash, rise of “law and order” politics, and the slow pace of school desegregation.
Feminism in the 1960s and 1970s
The publication of Betty Friedan’s The Feminine Mystique (1963) sparked the second-wave feminist movement and publications like Ms. magazine helped popularize it.
Formation of the National Organization for Women (NOW) in 1966.
Campaigns for the Equal Rights Amendment (ERA) and against gender discrimination in employment and education.
Title IX (1972) prohibited sex discrimination in federally funded education.
Roe v. Wade (1973) legalized abortion nationwide.
Increased participation of women in the workforce and higher education
Resistance to feminism via the anti-feminist movement, including Phyllis Schlafly and STOP-ERA.
Gay rights in the 1960s and 1970s
The Stonewall Riots (1969) in New York City marked a turning point for LGBTQ activism.
Formation of advocacy groups: Gay Liberation Front, Gay Activists Alliance.
First Gay Pride marches held in major cities in 1970.
Efforts to decriminalize homosexuality and fight discrimination in employment and housing.
American Psychiatric Association removed homosexuality from its list of mental disorders in 1973.
Native American and Latino/a activism in the 1960s and 1970s
Native American activism: Occupation of Alcatraz (1969–71), formation of the American Indian Movement (AIM).
AIM organized the Trail of Broken Treaties (1972) and Wounded Knee occupation (1973).
Latino/a activism: Cesar Chavez and Dolores Huerta led the United Farm Workers in strikes and boycotts for labor rights.
Chicano Movement advocated for educational reform, political representation, and cultural pride.
Legal victories for bilingual education and voting rights.
Domestic and foreign policies of Lyndon B. Johnson
Domestic: “Great Society” programs expanded welfare, Medicare, Medicaid, and education funding.
Civil Rights Act of 1964 and Voting Rights Act of 1965 passed under his leadership.
War on Poverty aimed to reduce economic inequality.
Foreign: Escalation of the Vietnam War, leading to widespread protest and division.
Immigration and Nationality Act of 1965 ended national origins quotas.
Domestic and foreign policies of Richard Nixon
Domestic: “New Federalism” shifted power to states, created the Environmental Protection Agency (EPA), and enforced desegregation of Southern schools.
Wage and price controls to combat inflation.
Watergate scandal led to Nixon’s resignation in 1974.
Foreign: Opened diplomatic relations with China (1972), pursued détente with the Soviet Union, and negotiated the Paris Peace Accords to end U.S. involvement in Vietnam.
Domestic and foreign policies of Carter
Domestic: Focused on energy conservation, created the Department of Energy, and promoted environmental protection.
Faced economic challenges: high inflation, unemployment, and the energy crisis.
Supported deregulation of airlines and trucking industries.
Foreign: Negotiated the Camp David Accords (1978) between Egypt and Israel.
Emphasized human rights in foreign policy.
Faced the Iran hostage crisis (1979–81), which damaged his presidency.
Role of mass media in the 1960s and 1970s
Television became the dominant source of news and entertainment, shaping public opinion on Vietnam, civil rights, and Watergate.
Live broadcasts of major events (e.g., Kennedy assassination, moon landing, Vietnam War) increased national awareness and, in some cases, helped build national unity but also contributed to the increasing credibility gap throughout the late-1960s and into the 1970s.
Investigative journalism (e.g., Woodward and Bernstein on Watergate and the publication of the Pentagon Papers) held government accountable.
Mass media helped spread countercultural and protest movements, including music, fashion, and political messages.
Media coverage influenced political campaigns and presidential debates, starting with Kennedy-Nixon in 1960 and continuing through every major election