EMAR - CHAPTER 3 - MARKETING ENVIRONMENT (NEW)

Flashcards covering the marketing environment including the micro-environment, macro-environment, various types of publics, market segments, and generational cohorts based on the EMAR Chapter 3 lecture notes.

What role do suppliers play in a company's value delivery network?

They form an important link in the company's overall customer value delivery network.

What are marketing intermediaries?

Firms that help the company to promote, sell and distribute its goods to final buyers.

What is the definition of a competitor?

A company or individual that competes for trade with one's own.

How is a 'public' defined in a marketing context?

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

What actors are included in the micro-environment?

The company, suppliers, marketing intermediaries, customer markets, competitors and publics.

Which public group includes banks, investment analysts, and stockholders?

Financial publics

What is included under media publics?

Television stations, newspapers, magazines, and blogs and other social media.

Which group has the ability to affect a company through legislation and laws regulating product manufacturing?

Government publics

What are internal publics?

This group includes workers, managers, volunteers, and the board of directors.

What is the difference between a consumer market and a business market?

A consumer market consists of individuals and households buying for personal consumption, while a business market buys for further processing or use in production processes.

What defines an international market?

A market consisting of all kinds of buyers in other countries, including consumers, producers, resellers, and governments.

What are physical distribution firms?

Companies that help to warehouse (store and protect goods) and move goods from their points of origin to their destinations.

Who are the primary members of the 'resellers' group?

Wholesalers and retailers.

What is the role of financial intermediaries?

They include banks, insurance companies, and credit-related agencies that supply business financing and insurance against risks.

What defines the demographic environment?

Human population characteristics like size, density, location, age, gender, race, occupation, and other statistics.

What is environmental sustainability?

Developing strategies and practices that create a world economy that the planet can support indefinitely.

What are the birth years assigned to Generation X?

Between $1965$ and $1979$

What are the birth years assigned to Millennials (Generation Y)?

Between $1981$ and $1995$

What are the birth years assigned to Generation Z?

Between $1997$ and $2012$

What is cause-related marketing?

A mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former's sales and the latter's cause.

True or False: The macro-environment consists of larger societal forces such as demographic, economic, political, and cultural forces.

True

True or False: Marketers should consider the needs of traditional households more than nontraditional households because the traditional segment is growing more rapidly.

False

True or False: The introduction of new technologies is beneficial to all industries.

False

According to the transcript, is 'High unemployment in a region' classified as a Micro or Marco environmental factor?

Marco

According to the transcript, is 'Positive reports in the national press about a brand' classified as a Micro or Marco environmental factor?

Micro