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PESTLE Analysis
Analyzing six segments of the general environment
Political
Tax policies, trade restrictions, tariffs, immigration policies, government stability.
Economic
Interest rates, inflation, GDP, unemployment, disposable income.
Social
Population size, age, ethnic mix, cultural trends, health and safety consciousness
Technological
Product and service improvements, automation, new product development.
Legal
Employment laws, health and safety regulations, discrimination laws, antitrust laws.
Environmental
Climate change, natural disasters, pollution, weather patterns.
Porter’s Five Forces
A model introduced by Michael Porter to analyze industry competition
New Entrants
Barriers to entry and impact on competition
Substitutes
Availability of alternative products or services
Rivalry
Number of competitors and their aggressiveness
Suppliers
Supplier power in driving prices
Consumers
Customer power in driving prices down
Sustainable Development Goals
Seventeen SDGs aim to address global issues like poverty, inequality, and climate change by 2030, building on the Millennium Development Goals (MDGs).
Key SDGs
No Poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation, and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace and justice strong institutions
Partnership for the goals
Business Model Canvas
A tool for designing business models
Customer Segments
Different groups served.
Value Propositions
Solving customer problems and satisfying needs
Channels
Communication, distribution, and sales methods.
Customer Relationships
Types of relationships with customer segments.
Revenue Streams
Cash generated from customer segments.
Key Resources
Essential assets for the business.
Key Activities
Critical activities for the business model.
Key partnerships
Network of suppliers and partners.
Cost Structure
All costs to operate the business.
Social Business Model Canvas
Adapts the business model canvas for social enterprises
Mission
Social or environmental change goals
Customer Relationships
Value creation for targeted customers
Social Innovation
Effective solutions to social problems.
Value Proposition
Benefits to customers.
Channels
Effective communication and distribution methods.
Consumer Benefits
Emotional, social, and functional benefits.
Key Activities and Resources
Essential tasks and assets.
Key Allies
Important partners and supporters.
Cost of Delivery
Major cost elements and management.
Revenue Streams
Mix of income sources for sustainability.
Community Reinvestment
Surplus generation and reinvestment.
Feasibility Analysis
Determines the viability of a business idea
Product/Service Feasibility
Desirability and Demand
Industry/Target Market Feasibility
Industry and market appeal
Organizational Feasibility
Management expertise and resources
Financial Feasibility
Financial requirements and performance
First Screen
template for completing a feasibility analysis.
a tool that can be used in the initial pass at determining the feasibility
Entrepreneurial Creativity and the Business Idea
Emphasizes creativity and innovation in a free market economy.
Creativity - generating useful new ideas and can be developed at personal, group or contextual levels
Sources of new ideas
Consumers: Monitoring and soliciting feedback.
Existing Products: Analyzing and improving offerings.
Distribution Channels: Suggestions from channel members.
Government: Regulatory responses.
Research and Development: Formal and informal innovation efforts.
Methods of Generating New Ideas
Focus Groups: Discussions to generate ideas.
Brainstorming: Encouraging creative idea generation.
Brainwriting: Written idea generation within groups.
Problem Inventory Analysis: Identifying product problems.
Creative Problem Solving: Techniques to unlock creativity, such as reverse brainstorming, checklists, free association, and forced relationships.
Creative Problem Solving
Brainstorming: Problem statement, No experts, all ideas recorded
Reverse Brainstorming: Negative aspects of a product/service/idea → Ways to overcome these problems
Checklist Method: Related issues
Free Association: Chain of word associations
Forced Relationships: Product combinations, generating ideas from relationship patterns between elements of a problem
Collective Notebook Method: Regularly recording ideas
Attribute Listing: Positives and Negatives
Big-Dream Approach: Thinking without constraints
Parameter Analysis: Parameter identification and creative synthesis
Factors influencing creativity
Encouragement: Support for creative efforts.
Autonomy: Freedom to explore ideas.
Resources: Availability of necessary resources.
Pressures: Managing stress and expectations.
Mental Blocks: Overcoming barriers to creativity like over-management, competition, fear of criticism, stress, and limiting personal beliefs.
Barriers to Creativity
Over-management: Competition in workplace, assignment burden; caused by hectic work environment
Fear of criticism: Afraid of others criticizing ideas
Stress: Demands, constraints, and uncertainty to handle the task effectively
Personal beliefs: Not creative, basically.