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The source of research and funding
Government vs Private or Independent companies, University; companies (Consumers behavior)
The reseachers’s who had contact with participants
who and what message was conveyed
The Individuals or Objects studied and how they were selected.
Volunteers; experts; paid?; possible biases
Exact Nuture of Measurements made and the questions asked
MC; T/F; fill in the blank/;wording eg. “Eat” breakfast
The setting in which measures were taken
mail; phone; in person; anonymous? ; the day before spring break (ie when and where)
The Extraneous differences between groups being compared
extraneous (ie regular differences between people) differences may account for results
The magnitude of any claimed effects differences
How large are observed effects (ie large differences or small differences)