Boston consulting grup (BCG) - BM Tool

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Last updated 3:37 AM on 5/8/26
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4 Terms

1
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star

high market share and high market growth. involves highly successful products

2
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cash cow

high market share but low market growth. involves high cash flow and profit and less competition

3
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question mark

low market share and high market growth. potentially due to bad quality or marketing

4
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dog

low market share and low market growth. product doesn’t generate much cash and market isnt growing