ksi- media language

how is ksi relatable and authentic

• direct address, small studio/ bedroom

• slang, street dialect, gaming and social terms 

• guest- family/ celebs- feel part of family

• humour- racist, homophobic ‘unpolished’- lack or regulation onYT 

• rewatches old content- embarrassed 

simularca- baudrillard

• highly contructed with scripting, planned drama and editing

• binary opposites with him and others to create entertainment

content

• short and past paced- easy to understand with direct address to hold people’s attention

• now- more longer due to higher engament and revenue- ‘views per minute watched’

• short simple captions and graphics- visually engaging- emojis and bright colours

• thumbnails=clickbait

intertexual refernces

• video games- draws in more views

• refernce to other youtubers/ celebs- increases popularity