ksi- media language

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Last updated 1:03 PM on 3/14/26
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4 Terms

1
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how is ksi relatable and authentic

  • direct address, small studio/ bedroom

  • slang, street dialect, gaming and social terms 

  • guest- family/ celebs- feel part of family

  • humour- racist, homophobic ‘unpolished’- lack or regulation onYT 

  • rewatches old content- embarrassed 

2
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simularca- baudrillard

  • highly contructed with scripting, planned drama and editing

  • binary opposites with him and others to create entertainment

3
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content

  • short and past paced- easy to understand with direct address to hold people’s attention

  • now- more longer due to higher engament and revenue- ‘views per minute watched’

  • short simple captions and graphics- visually engaging- emojis and bright colours

  • thumbnails=clickbait

4
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intertexual refernces

  • video games- draws in more views

  • refernce to other youtubers/ celebs- increases popularity

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