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applied psychology
is the branch of psychology that uses psychological theories and research to solve real-world problems
the four main branches are
clinical psychology
counselling psychology
education and school psychology
industrial and organizational psychology
Behaviour
Refers to any overt (observable) response or activity by an organism
Behaviourism
A theoretical orientation based on the premise that scientific psychology should study only observable behaviour. The shift in psychology from focus on thoughts and the mind to a focus on behavior.
clinical psychology
psychologists concerned with the evaluation, diagnosis, and treatment of individuals with psychological disorders as well as less severe emotional or behavioural problems
Cognition
the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses
counselling psychology
Counsellors engage in interviews, testing and provide therapy similarly to clinical psychology. They provide service to people struggling with everyday problems
critical thinking
Is the use of cognitive skills and strategies that increase the probability of a desirable outcome
Culture
The traditions, practices, beliefs and worldview of a certain group of people
Empiricism
Gaining knowledge through scientific experience and observation
Ethnocentrism
evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture.
evolutionary psychology
examines behavioural processes in terms of their adaptive value for members of a species over the course of many generations.
Functionalism
Branch of psychology that was based on the belief that psychology should investigate the function or purpose of consciousness, rather than its structure
Humanism
Humanism is a theoretical orientation that emphasizes the unique qualities of humans, especially their freedom and their potential for personal growth
introspection
Introspection required training to make the subject—the person being studied—more objective and more aware.
positive psychology
Positive psychology uses theory and research to better understand the positive, adaptive, creative, and fulfilling aspects of human existence.
Psychiatry
Psychiatry is a branch of medicine concerned with the diagnosis and treatment of psychological problems and disorders
Structuralism
Branch of psychology that focuses on introspection and the "structural" pieces of the mind through perception and sensation primarily. Founded by Edward Titchener
Sigmund Freud
Believed in psychoanalysis. Believed sexual urges guided behavior and the subconscious mind
Donald Hebb
Pioneering ideas credited with highlighting the importance of physiological, neuropsychological perspectives Considered to have paved the way for recent cognitive and neuroscience revolutions in psychology Argued that locus of behavior should be sought in the brain Hebb's ideas suggested how neural networks might work and be organized
William James
Functionalist with strong influence Disagreed with structuralists wanted to focus on the "stream of consciousness" Wrote psychology textbook (considered perhaps most influential text in history of psychology)
Carl Rogers
Humanist psychologist Pioneered new approach to psychotherapy (person centered therapy)
Martin Seligman
A founder of the positive psychology movement Emphasizing some of the same themes as humanism, positive psychology seeks to shift the field's focus away from negative experiences positive psychology uses theory and research to better understand the positive, adaptive, creative, and fulfilling aspects of human existence. President of APA in 1997
B. F. Skinner
Prominent behaviorist in 1950s Believed free will is an illusion and our environment determines our choices Trained animals using conditioning in the Skinner Box
John B. Watson (1878-1958)
Founded behaviorism Shifted people from psychoanalytics to behaviorism
Wilhelm Wundt
Considered father of psychology (1832-1920) Established first psych laboratory (1879) Argued that psychology should be the scientific study of consciousnes