Topic 19: Elections (Political Parties, Candidates, & the Media)

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A collection of vocabulary terms based on the lecture regarding political parties, the election cycle, the road to the White House, and the media as a linkage institution.

Last updated 7:56 PM on 5/10/26
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41 Terms

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Democracy

A government in which the real power of government is in the hands of its citizens.

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Representative democracy

A system where citizens elect representatives as their government leaders who make decisions based on the will of the people.

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Popular sovereignty

The principle that power flows from the people to their leaders; the consent of the people.

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Political Ideology

A set of ideas and principles that a certain group uses to explain how society should work.

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Conservative

A political ideology favoring little government intervention in the economy.

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Liberal

A political ideology suggesting the government should interfere in the economy to provide social programs.

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Platform

A set of beliefs held by a political party.

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Plank

Each separate topic within a political party's platform.

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Coattail Effects

Also known as the down-ballot effect, it is the tendency for a popular political party leader to attract votes for other candidates of the same party.

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Split-Tickets

When a voter in an election votes for candidates from different political parties when multiple offices are being decided.

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Gerrymandering

Manipulating the boundaries of an electoral constituency so as to favor one party.

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Voter Roll/Poll book

A list of registered voters in a state or precinct.

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Wards

Political divisions within a city.

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Precincts

Political divisions of Wards by neighborhoods.

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Initiative

A petition by the people to place a law on the ballot.

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Referendum

A law that already exists where the people make a choice whether to keep or reject it.

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Recall

A process where people vote whether or not to kick someone out of office (not used in Ohio).

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Federal Election Commission (FEC)

An independent regulatory agency created in 19741974 whose purpose is to enforce campaign finance law in United States federal elections.

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Invisible Primaries

The time prior to a candidate declaring their intention to run for office, used to help candidates deal with incumbents.

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Incumbent

The current holder of a political office.

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Bully Pulpit

One of the built-in advantages of an incumbent president used to command national attention.

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Political Primaries

Elections that political parties use to select candidates for a general election.

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Closed Primary

A primary where a person must vote according to the party identified on their registration.

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Open Primary

A primary where a person may vote as either a Republican or Democratic candidate; this is the system Ohio uses.

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Blanket Primary

An election where all candidates from all parties are on one ballot and the top two are chosen to run in November regardless of party affiliation.

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Frontloading

States moving their primary to an earlier calendar date to influence the party’s candidate choice.

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Super Tuesday

A day on which several states hold primary elections.

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Caucus

Local gatherings of voters who vote at the end of the meeting for a particular candidate.

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Horse Race Journalism

When news outlets only focus on candidates that are in first place in the polls.

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Electoral College

The system used to elect the President; a candidate must win a majority of 270270 votes out of a total of 538538.

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12th Amendment

The constitutional amendment that mandates if no candidate receives a majority of electoral votes, the House of Representatives decides the election.

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Swing State

States where support for each candidate is about equal, such as Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.

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Linkage institution

A structure within a society that connects the people to the government, including elections, political parties, interest groups, and the media.

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Narrowcasting

Media broadcasting focused on a topic and aimed at a specific audience.

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Fairness Doctrine

A policy introduced in 19491949 that required broadcast licenses to present controversial issues fairly; it no longer exists.

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Credibility Gap

When Americans do not believe what they are told by government officials.

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Confirmation Bias

The tendency to search for political information that supports the beliefs one already holds.

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SoundBites

A short phrase, ten seconds or less, that can resonate with listeners.

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Bandwagon Effect

Supporting a candidate because they are in first place.

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Watchdog Function

The role of the media in supplying citizens with information to prevent abuse of power by a party or individual.

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Press Conferences

Media events where newsmakers invite journalists to hear them speak and ask questions.