Minority Influence: Key Concepts, Research, and Evaluation Techniques

What is consistency in minority influence?

Consistency is when the minority maintains the same belief over time (diachronic) and all members agree (synchronic).

Why does consistency lead to social change?

It causes deeper processing, making the majority re-evaluate their beliefs and potentially internalise the minority view.

What is commitment in minority influence?

Commitment is when the minority shows dedication to their cause, often through personal sacrifice.

What is flexibility in minority influence?

Flexibility is the minority's willingness to listen to other viewpoints and compromise.

How do consistency and flexibility work together?

Consistency shows certainty and draws attention, while flexibility shows reasonableness, making the minority credible and persuasive.

What did Nemeth's research show about flexibility?

A flexible minority (willing to compromise) was more persuasive than an inflexible one.

What did Moscovici's study show?

A consistent minority influenced participants to say green slides were blue.

Why is minority influence research criticised?

It often uses artificial tasks (e.g. colour perception), lacking ecological validity.

What makes evaluation reach top band (8/8)?

Clear point, evidence, explanation, and linking back to the question.

How do you get full AO2 marks in scenario questions?

Directly link theory to scenario, use specific behaviours, and state effect on majority behaviour.