Advertising Analysis Vocabulary Flashcards

Vocabulary and key concepts for structured advertising analysis based on the lecture notes.

Nature of the document

The identification of what the document is, such as a photograph, drawing, poster, an edited photo, or a comic strip.

Source

The location where the advertisement appears, like a magazine, billboard, website, or newspaper.

Target audience (public cible)

The specific group of people the advertisement is intended to convince, such as young adults, parents, sports lovers, or smartphone users.

Goal (objectif)

The intended aim of the advertisement, which could be to make people buy the product, raise awareness, shock, or inform.

In the foreground

A spatial expression used to describe elements appearing at the front or nearest to the viewer in an image.

In the background

A spatial expression used to describe elements appearing behind the main subjects in an image.

Caption

A title or brief explanation appended to an article, illustration, or advertisement.

Slogan

A short and striking or memorable phrase used in advertising, such as 'Boost your power'.

Bright colours

A visual technique used in advertisements specifically to attract the viewer's attention.

Celebrity

A famous person utilized in advertising to create trust with the audience.

Emotional image

A visual element used in an advert to evoke sympathy from the viewer.

Analysis (Analyse)

The process of explaining how the advertisement functions by linking techniques (like colors or icons) to their effects and the final message.

Opinion / Critical view

A personal perspective on whether an advertisement is effective, often using phrases like 'In my opinion' or 'As far as I am concerned'.

Effective

A term used to describe an advertisement that successfully achieves its purpose or makes a strong impact on the viewer.