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Discuss the impact of bribery and foreign monetary payments on business (EC:140) (SP)
DULL
Damaged Reputation
Unfair Competition
Legal Risk
Loss of Trust
Describe current business trends (NF:013) (SP)
RECAP
Remote Work
E-Commerce
Cybersecurity
AI
Personalization
Explain legal considerations for pricing (PI:017) (SP)
-Not price fixing
-No predatory pricing
-Fair competition
-Truthful pricing
Proof ads (PR:346) (SP)
-Accuracy
-Grammar
-Claims
-Legality
-Brand Consistency
Rotate stock (OP:395) (CS)
-FIFO
-Older out
-Prevent Shrinkage
-Check Expiry Dates
Use conflict-resolution skills (EI:015) (CS)
Stay Calm
Emphasize
Listen
Find Solutions
Protect company information and intangibles (OP:153) (CS)
-Confidentiality
-Secure Data
-Use Passwords
-Limit Access
Explain the components of advertisements (PR:014) (SP)
-Headline
-Slogan
-Visual
-Copy
-Trademarks
-Brand/Logo
Discuss internal and external audiences for public-relations activities (PR:253) (SP)
Internal: employees, managers
External: customers, media, public
Describe factors used by marketers to position products/services (PM:042) (SP)
-Price
-Quality
-Features
-Benefits
-Competition
-Target Market
Accept checks from customers (SE:152) (CS)
-Verify ID
-Check details
-Endorsement
-Bank acceptance rules
Plan special events (PR:360) (SP)
-Set goals
-Budget
-Select venue
-Schedule
-Promote
-Evaluate
Plan follow-up strategies for use in retail selling (SE:489) (SP)
-Send thank you letters
-Contact customer
-Solicit Feedback
-Send reminders
-Notify customers of loyalty offers
Manage commitments in a timely manner (EI:077) (CS)
-Prioritize
-Schedule
-Meet Deadlines
-Communicate delays
Explain the receiving process (OP:384) (CS)
-Inspect delivery
-Match PO
-Check quality
-Record
-Store properly
Explain the role of customer service as a component of selling relationships (SE:076) (CS)
-Builds trust
-Fosters Loyalty
-Provides satisfaction
-Promotes repeat business
-Referrals
Determine quantities to buy/reorder (PM:261) (SP)
-Forecast demand
-Check stock levels
-Determine reorder point
-Check Lead time
-Safety stock
Use cross-merchandising techniques (PR:358) (SP)
Bundles
Impulse Buying
Displays
Prepare cash drawers/banks (OP:194) (CS)
-Count cash
-Record opening balance
Describe word-of-mouth channels used to communicate with targeted audiences (PR:247) (SP)
-P/S Reviews
-Customer Referrals
-Social media
-Influencers
-Customer recommendations
Explain information privacy, security, and confidentiality considerations in business (OP:441) (CS)
-Protect data
-Restrict access
-Data encryption
-Business policies
-Legal compliance
Analyze product information to identify product features and benefits (SE:109) (SP)
-Product Labels
-Company Promo Materials
-Features = facts
-Benefits = customer value/need solved
Choose vendors (PM:263) (SP)
-Price
-Quality
-Reliability
-Delivery
-Reputation
-Terms
Identify communications channels used in sales promotion (PR:249) (SP)
-Radio
-Online ads
-Print
-Email
-TV
-Social media
-In-store
Manage the bid process in purchasing (OP:160) (SP)
Issue Request For Purchase
Compare bids
Evaluate criteria
-Select supplier
-Award contract
Close the sale (SE:895) (SP)
-Ask for purchase
-Handle objections
-Confirm decision
-Finalize payment
-Thank customer
Explain the concept of production (OP:017) (CS)
Transform inputs into goods/services efficiently to meet demand
Sell gift certificates (SE:016) (CS)
Promote value
Explain use
Process payment
Issue certificate
Suggest gifting occasions
Describe methods used to design marketing research studies (i.e., descriptive, exploratory, and causal) (IM:284) (SP)
Exploratory = Ideas
Descriptive = Data
Causal = Cause-effect tests
Establish relationship with customer/client (SE:110) (CS)
-Greet
-Listen
-Understand needs
-Build trust
-Personalize service
Interpret statistical findings (NF:093) (SP)
-Analyze data
-Identify trends
-Compare results
-Draw conclusions
-Support decisions
Utilize quality control methods at work (OP:164) (SP)
-Inspect
-Test
-Standards
-Fix errors
-Continuous improvement
Explain stock-handling techniques used in receiving deliveries (OP:385) (CS)
-Inspect goods
-Count items
-Check damage
-Label
-Store correctly
Discuss the nature of marketing research problems/issues (IM:282) (SP)
-Unclear objectives
-Biased data
-Small samples
-Cost/time limits
-Inaccurate info
Describe the role of ethics in project management (OP:675) (SP)
Responsible decisions
Accountability
Fairness
Transparency
-Honesty
Maintain the confidentiality of others (EI:103) (CS)
-Keep private info secure
-Share only when authorized
-Be respectful and trustworthy
Use power appropriately (EI:135) (SP)
-Ethical use
-Fairness
-Respect others
-Avoid abuse
-Make responsible decisions
Analyze the impact of technology on retailing (NF:041) (SP)
Improved Experience
Data Analysis
E-commerce
Automation
-Faster service
Follow up orders (OP:040) (CS)
Track status
Resolve issues
Update customer
Ensure completion
-Confirm delivery
Discuss the impact of cultural and social environments on global trade (EC:045) (SP)
-Customs
-Values
-Language
-Buying habits
-Adapt marketing strategies
Resolve problems with suppliers' quality issues (OP:652) (SP)
-Inspect defects
-Report issue
-Communicate supplier
-Request fix/replacement
-Document the issue
Devise/Enact merchandise security measures to minimize inventory shrinkage (OP:172) (SP)
-Surveillance
-Tags
-Audits
-Access control
-Staff training
-Theft prevention
Explain the nature of direct marketing channels (PR:089) (SP)
-Direct to customer
-No middleman
-Email
-Mail
-Phone
-Online ads
-Personalized outreach
Determine stock turnover (PM:224) (SP)
Cost of goods sold ÷ average inventory; measures how fast stock sells
Identify the impact of product life cycles on marketing decisions (PM:024) (SP)
-Intro: awareness
-Growth: expand
-Maturity: compete
-Decline: reduce/alter/exit
Explain the concept of supply chain (OP:443) (CS)
Flow of goods/info from suppliers → production → distribution → customer
Organize and prioritize work (OP:228) (CS)
-Set goals
-Rank tasks
-Plan schedule
-Meet deadlines
-Adjust priorities
Select vendors (OP:161) (SP)
-Compare price
-Quality
-Reliability
-Delivery
-Terms
-Choose best fit
Explain the use of descriptive statistics in marketing decision making (IM:191) (SP)
Summarize data (mean, %, charts) to identify trends and support decisions
Describe the nature of ethics (EI:123) (CS)
Moral principles guiding right vs wrong behavior and decisions
Motivate team members (EI:059) (SP)
-Set goals
-Recognize effort
-Communicate clearly
-Support growth
-Lead by example
Explain the economic impact of interest-rate fluctuations (EC:084) (SP)
↑ Rates: less borrowing, spending ↓, slows growth
↓ Rates: more borrowing, spending ↑, boosts growth
Collaborate with others (EI:130) (SP)
-Share ideas
-Listen actively
-Respect others
-Divide tasks
-Work toward common goals
Describe the regulation of marketing-information management (IM:419) (SP)
-Privacy laws
-Data protection
-Truthful use
-Consumer consent
-Ethical standards
Explain communications channels used in public-relations activities (PR:250) (SP)
-Social media
-Press releases
-Events
-Company website
-Media interviews
Discuss the nature of information management (NF:110) (CS)
-Collecting data
-Organizing info
-Storing securely
-Processing data
-Sharing for decisions
Assess information needs (NF:077) (CS)
-Identify purpose
-Determine needed data
-Consider sources
-Check relevance
-Ensure accuracy
Negotiate terms with suppliers (PM:264) (SP)
-Set clear goals
-Compare options
-Discuss price/terms
-Seek win-win
-Build relationships
Plan reductions (e.g., anticipated markdowns, employee/other discounts, stock shortages) (PM:063) (SP)
-Analyze sales trends
-Forecast demand
-Plan markdown timing
-Set discount levels
-Adjust for stock shortages
Explain legal considerations in distribution (OP:525) (SP)
-Contracts with suppliers
-Fair trade practices
-Product safety laws
-Shipping regulations
-Consumer protection rules
Identify resources needed for project (OP:003) (SP)
-People (team/skills)
-Time (schedule)
-Money (budget)
-Materials/equipment
-Information/tools
Conduct an environmental scan to obtain business information (NF:015) (SP)
-Analyze market trends
-Monitor competitors
-Study economy & regulations
-Identify opportunities/threats
-Collect external data
Explain the concept of Gross Domestic Product (GDP) (EC:017) (SP)
-Total value of goods/services produced in a country
-Measured over a specific time period
-Indicates economic performance
-Higher GDP = stronger economy
-Used to compare countries’ growth
Explain key factors in building a clientele (SE:828) (SP)
Customer Service
Experiences
Referrals
Technology
Determine what to buy/reorder (PM:260) (SP)
-Review inventory levels
-Check sales data
-Identify fast/slow movers
-Consider demand trends
-Set reorder points
Discuss the impact of globalization on business (EC:109) (SP)
-Expands markets worldwide
-Increases competition
-Lowers production costs
-Encourages innovation
-Creates supply chain interdependence
Maintain a safe work environment (OP:008) (CS)
-Follow safety rules
-Report hazards
-Use equipment properly
-Keep workspace clean
Generate product ideas (PM:128) (SP)
-Identify customer needs
-Brainstorm ideas
-Analyze trends
-Study competitors
-Gather feedback
Discuss the importance of utilizing ethical purchasing methods (OP:246) (SP)
-Ensures fair trade
-Supports responsible sourcing
-Builds trust with suppliers/customers
-Reduces legal/ethical risks
-Promotes sustainability
Explain the concept of productivity (EC:013) (CS)
-Output compared to input
-Measures efficiency of resources
-More output with same or fewer inputs = higher productivity
-Key to business growth
-Improves profits and performance
Explain the purposes and importance of credit (FI:002) (CS)
-Buy now, pay later
-Builds purchasing power
-Helps manage cash flow
-Builds credit history
-Supports large purchases/investments
Price mark merchandise (OP:390) (CS)
-Check cost and markup rules
-Use pricing tools/labels
-Ensure accuracy
-Follow store pricing policy
-Clearly display prices
Demonstrate collaborative/groupware applications (NF:011) (CS)
-Share files in real time
-Communicate via chat/video
-Co-edit documents
-Assign and track tasks
-Support teamwork remotely
Plan purchases (PM:064) (SP)
-Review demand needs
-Check inventory levels
-Set budget limits
-Compare suppliers/prices
-Schedule purchase timing
Describe the use of technology in the selling function (SE:107) (SP)
Data analytics (targeting)
Online sales (e-commerce)
CRM systems (tracking)
Social media (follow-up)
Monitor and ensure completion of delegated tasks (OP:354) (SP)
-Set clear expectations
-Assign deadlines
-Track progress regularly
-Provide feedback/support
-Verify completion and quality
Explain the selling process (SE:048) (CS)
-Identify customer needs
-Approach customer
-Present product/service
-Handle objections
-Close sale and follow up
Distinguish between retailing and marketing (MK:003) (CS)
Marketing: creates demand (promotion, research, branding)
Retailing: sells products to final customers
Both work together to drive sales
Streamline work processes (OP:355) (SP)
-Remove unnecessary steps
-Automate tasks
-Standardize procedures
-Improve workflow efficiency
-Use technology/tools
Track stock by location for department/class/vendor level (OP:412) (SP)
-Use inventory management system
-Tag items by location/category
-Update stock movements in real time
-Generate reports by department/vendor
-Monitor stock levels accurately
Set up point-of-sale displays and handouts (PR:114) (SP)
-Choose high-traffic locations
-Arrange products attractively
-Use clear signage
-Restock and maintain displays
-Provide easy-to-read handouts
Describe factors used by businesses to position corporate brands (PM:207) (SP)
-Target market needs
-Competitor positioning
-Brand values & image
-Product quality/perception
-Price and customer experience
Explain the role of ethics in information management (NF:111) (SP)
-Protect privacy
-Ensure data accuracy
-Prevent misuse of information
-Follow legal standards
-Promote responsible data handling
Evaluate project success (OP:521) (CS)
-Compare results to goals
-Check budget and timeline
-Measure quality of outcomes
-Gather stakeholder feedback
-Identify lessons learned
Determine final cost of purchases from domestic and international sources (PM:193) (SP)
-Base price of item
-Shipping & handling fees
-Taxes/duties/import fees
-Currency exchange rates (international)
-Insurance and additional charges
Develop promotional calendar (PR:209) (SP)
-Identify key sales periods
-Schedule campaigns/events
-Align with marketing goals
-Assign timelines and budgets
-Coordinate across teams
Analyze competitors' offerings (IM:298) (SP)
-Compare products/services
-Review pricing strategies
-Evaluate features & quality
-Study customer reviews
-Identify strengths and weaknesses
Maintain inventory of supplies (OP:031) (CS)
-Track stock levels regularly
-Record incoming/outgoing items
-Set reorder points
-Organize storage area
-Conduct periodic audits
Route stock to sales floor (OP:394) (CS)
-Receive and verify items
-Prioritize high-demand products
-Move stock to correct departments
-Ensure proper labeling/organization
-Restock displays efficiently
Model ethical behavior (EI:132) (CS)
-Act with honesty and integrity
-Follow rules and policies
-Treat others fairly and respectfully
-Take responsibility for actions
-Set a positive example for others
Demonstrate negotiation skills (EI:062) (SP)
-Listen to both sides
-Communicate clearly
-Find common ground
-Compromise fairly
-Aim for win-win outcomes
Explain the benefits of supply chain collaboration (OP:444) (SP)
-Lower costs
-Faster delivery times
-Better communication
-Reduced errors/stock issues
-Improved efficiency and coordination
Demonstrate good/service (SE:374) (SP)
-Show key features
-Explain benefits clearly
-Give hands-on examples
-Answer customer questions
-Highlight value/usefulness
Describe the nature of business records (NF:001) (SP)
-Documents of business activities
-Include financial and operational data
-Used for decision-making
-Must be accurate and organized
-Stored for legal/compliance purposes
Evaluate questionnaire design (e.g., types of questions, question wording, routing, sequencing, length, layout) (IM:293) (SP)
-Clear, unbiased wording
-Mix of question types (open/closed)
-Logical sequencing
-Proper routing/skip logic
-Appropriate length
-Clean, easy-to-read layout
Describe factors that affect the business environment (EC:105) (SP)
Governmental
Economic
Technology
Social
Create displays (PR:047) (SP)
-Choose focal point/products
-Use attractive layout/design
-Apply color and signage
-Keep display organized and clean
-Highlight promotions or key items
Explain the importance of coordinating elements in advertisements (PR:251) (SP)
-Ensures clear message
-Creates visual appeal
-Maintains brand consistency
-Improves audience understanding
-Increases advertising effectiveness
Discuss motivational theories that impact buying behavior (SE:359) (SP)
-Maslow’s Hierarchy of Needs
-McClelland’s Acquired Needs Theory (achievement, affiliation, power)
-Drive Theory (Homeostasis)
-Pleasure-Pain Principle (doing something pleasurable to avoid pain)
-Expectancy Theory (Behavior caused by expectations rather than internal needs)
-Herzberg’s Two-Factor Theory (Hygiene = basic expectations that prevent dissatisfaction vs. Motivators = factors driving satisfaction + purchasing)
Explain shipping processes (OP:405) (CS)
-Pick and pack orders
-Label and document shipment
-Choose carrier/method
-Dispatch goods
-Track delivery and confirm receipt