Advertising for Fast Food

Fast food advertising be more ______

Tightly regulated

When should fast food advertising be especially more tightly regulated?

When it targets children and teens

What does more exposure to stronger fast food brand preferences result in?

Higher fast-food intake

How much of fast food ads that target children and teens do youth see?

A lot

Are fast food ads just neutral information?

No

What are fast food ads designed to shape?

Cravings and habits

What is more frequent exposure to fast-food marketing associated with?

Higher preferences for fast food brands

Examples of fast food brands:

McDonald’s, KFC, Subway

What does higher preferences for fast food brands lead to?

Higher intake

What can food marketing increase?

Calories consumed

What can food marketing increase preferences for?

Unhealthy products

Especially among who does food marketing increase calories consumed and preferences for unhealthy products?

Youth

What is the biggest concern with regards to fast food marketing?

Children

Why is children the biggest concern with fast food marketing?

They are less able to recognize persuasive intent

What do fast-food companies spend heavily on?

Advertising

To whom do fast-food companies usually market their least healthy products?

Young people and communities of color

Is the issue with fast food advertising only about diet?

No

What is the issue with fast food marketing about?

Diet, fairness, exposure to targeted persuasion

Should all fast food ads be banned?

No

Why shouldn’t all fast food ads be banned?

Companies have a right to market legal products

What should we limit regarding fast food ads?

Ads aimed at minors

What should we require regarding fast food ads?

Clearer nutrition standards for kid’s meals

What should we reduce regarding fast food ads?

Promotions for least healthy items

What does limiting ads aimed at minors, requiring clearer nutrition standards, and reducing promotions for lest healthy items help to preserve?

Consumer choice

What does limiting ads aimed at minors, requiring clearer nutrition standards, and reducing promotions for lest healthy items help to reduce?

Harm

Is fast food advertising acceptable for adults?

Yes

When does fast food advertising become problematic?

When it targets vulnerable groups

Which group is especially vulnerable to fast food advertising?

Children

What type of approach should we use to address fast food advertising?

Strict public-health approach

What should we not do regarding fast food advertising?

Leave it unchecked