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Ivan pavlov
Pavlov is famous for classical conditioning. He studied dogs and noticed they began salivating before food arrived because they associated certain cues, like a bell or lab assistant, with food. His work showed that learning can happen through association.
Key study: Pavlov’s dogs
Branch: Behaviorism / learning
Important terms connected to him:
Unconditioned stimulus = food
Unconditioned response = salivation naturally caused by food
Neutral stimulus = bell before learning
Conditioned stimulus = bell after learning
Conditioned response = salivating to the bell
Mary Ainsworth
Ainsworth studied attachment between infants and caregivers. She created the Strange Situation experiment, where a baby’s reaction to a caregiver leaving and returning was observed.
Attachment types:
Secure attachment: child is upset when caregiver leaves but comforted when they return.
Avoidant attachment: child seems emotionally distant and avoids caregiver.
Anxious/ambivalent attachment: child is very distressed and may resist comfort.
Disorganized attachment: child shows confused or fearful behavior.
Branch: Developmental psychology
Solomon Asch
Asch studied conformity, which is when people change their behavior or answer to match a group. His famous study involved line lengths. Participants often gave the wrong answer because everyone else in the group did.
Key idea: People may conform even when they know the group is wrong.
Branch: Social psychology
Albert Bandura
Bandura is known for observational learning and social learning theory. He believed people can learn by watching others, not just through rewards and punishments.
Famous study: Bobo doll experiment
Children watched adults act aggressively toward a doll, then copied the aggressive behavior.
Key idea: We learn by modeling others.
Branch: Learning / social-cognitive psychology
Noam Chomsky
Chomsky argued that humans are born with an innate ability to learn language. He disagreed with behaviorists who believed language was only learned through reinforcement.
Key idea: Language acquisition device — the brain is naturally prepared to learn language.
Branch: Cognitive psychology / language
Hermann Ebbinghaus
Ebbinghaus studied memory using nonsense syllables. He created the forgetting curve, which shows that we forget information quickly at first, then forgetting slows down over time.
Key idea: Rehearsal helps memory last longer.
Branch: Cognitive psychology / memory
Erik erikson
Erikson created the 8 stages of psychosocial development. Each stage has a conflict a person must resolve.
Infancy | 0–1 yr | Trust vs. Mistrust | Reliable care → trust; neglect → mistrust |
2. Toddler | 1–3 yrs | Autonomy vs. Shame & Doubt | Independence → autonomy; overcontrol → shame |
3. Preschool | 3–6 yrs | Initiative vs. Guilt | Taking initiative → confidence; criticism → guilt |
4. School Age | 6–12 yrs | Industry vs. Inferiority | Success in school/tasks → competence; failure → inferiority |
5. Adolescence | 12–18 yrs | Identity vs. Role Confusion ⭐ | Develop personal identity; failure → role confusion |
6. Young Adult | 18–40 yrs | Intimacy vs. Isolation | Form close relationships or experience loneliness |
7. Middle Adult | 40–65 yrs | Generativity vs. Stagnation | Contribute to society/family or feel unproductive |
8. Older Adult | 65+ yrs | Integrity vs. Despair | Reflect with satisfaction or regret |
Sigmund freud
Freud founded psychoanalysis. He believed unconscious thoughts, childhood experiences, and inner conflicts affect behavior.
Personality parts:
Id: instinctual desires; wants pleasure now.
Ego: realistic part; balances id and superego.
Superego: moral conscience.
Key methods: free association, dream analysis
Branch: Psychodynamic psychology
Lawrence Kohlberg
Preconventional Morality (Children)
Stage 1: Obedience & Punishment – Avoid punishment.
Stage 2: Self-Interest (Instrumental) – Do what's rewarded or benefits you ("What's in it for me?").
Conventional Morality (Most adolescents & adults)
Stage 3: Good Boy/Good Girl – Seek approval; want others to think you're "good."
Stage 4: Law & Order – Follow rules and laws to maintain social order.
Postconventional Morality (Few adults reach this)
Stage 5: Social Contract – Laws are important but can be changed to protect people's rights.
Stage 6: Universal Ethical Principles – Follow personal moral principles (justice, equality, human rights), even if they conflict with laws.
Elizabeth Loftus
Loftus studied memory distortion and false memories. She showed that memories can be changed by misleading questions.
Example: People estimated higher speeds when asked how fast cars were going when they “smashed” instead of “hit.”
Key idea: Eyewitness testimony can be unreliable.
Branch: Cognitive psychology / memory
Abraham Maslow
Maslow created the hierarchy of needs. He believed people must satisfy basic needs before reaching higher psychological growth.
Order:
Physiological needs
Safety
Love/belonging
Esteem
Self-actualization
Branch: Humanistic psychology
Jean Paiget
Branch: Developmental Psychology
Known for: 4 Stages of Cognitive Development
Believed children actively build knowledge using schemas, assimilation, and accommodation.
Stage | Age | Key Characteristics |
|---|---|---|
1. Sensorimotor | Birth–2 yrs | Learn through senses & movement; develop object permanence (objects still exist when out of sight). |
2. Preoperational | 2–7 yrs | Symbolic thinking, language develops; egocentrism (can't see others' perspectives); lack conservation. |
3. Concrete Operational | 7–11 yrs | Logical thinking about concrete objects; understand conservation, reversibility, classify objects. |
4. Formal Operational | 12+ yrs | Abstract thinking, hypothetical reasoning, problem-solving, scientific thinking. |
Carl Rogers
Rogers was a major humanistic psychologist. He believed people need acceptance, empathy, and genuineness to grow.
Key idea: Unconditional positive regard — accepting someone without judgment.
Therapy style: client-centered therapy
Branch: Humanism
Stanley Milgram
Milgram studied obedience to authority. Participants were told to give electric shocks to another person. Many obeyed, even when they thought they were hurting someone.
Key idea: People may obey authority even when it conflicts with morals.
Branch: Social psychology
David Rosenhan
Rosenhan studied psychiatric diagnosis. In his famous study, healthy people pretended to hear voices and were admitted to mental hospitals. Once inside, they acted normal, but staff still interpreted their behavior as symptoms.
Key idea: Labels can strongly affect how people are treated.
Branch: Abnormal psychology
Hans Selye
Selye studied stress and created the General Adaptation Syndrome.
Stages:
Alarm: body reacts to stress.
Resistance: body tries to cope.
Exhaustion: body becomes worn down.
Branch: Health psychology
BF skinner
Skinner studied operant conditioning, which is learning through consequences.
Key ideas:
Reinforcement increases behavior.
Punishment decreases behavior.
Used the Skinner box with rats or pigeons.
Branch: Behaviorism
Roger sperry
Sperry studied split-brain patients. He researched people whose corpus callosum had been cut to reduce seizures.
Key idea: The left and right hemispheres have different strengths.
Branch: Biological psychology / neuroscience
David Wechsler
Wechsler created intelligence tests, including the WAIS and WISC.
Key idea: Intelligence includes different abilities, not just one score.
Branch: Testing / intelligence
Young HelmHoltz
The Young-Helmholtz theory explains color vision. It says the eye has three types of cones: red, green, and blue.
Key idea: Different combinations of cone activation allow us to see colors.
Branch: Sensation and perception
Wilhelm Wundt
Wundt is often called the father of psychology. He created the first psychology laboratory in 1879.
He studied conscious experience using introspection, where people reported their thoughts and sensations.
Branch: Structuralism / early psychology
Phineas Gage
Phineas Gage survived an accident where a metal rod went through his frontal lobe. Afterward, his personality changed.
Key idea: The frontal lobe is important for personality, impulse control, and decision-making.
Branch: Biological psychology
Paul Brocs
Broca discovered Broca’s area, a part of the brain involved in speech production.
Damage causes Broca’s aphasia, where a person understands language but struggles to speak.
Branch: Biological psychology / language
Absolute Threshold
The minimum amount of stimulation needed to detect something 50% of the time.
Example: The quietest sound you can hear half the time.
Amygdala
A brain structure in the limbic system involved in fear, aggression, and emotional memory.
PTSD
Post-traumatic stress disorder. A disorder that can happen after trauma. Symptoms include flashbacks, nightmares, avoidance, anxiety, and hypervigilance.
OCD
Obsessive-compulsive disorder. A disorder involving unwanted thoughts called obsessions and repetitive behaviors called compulsions.
Example: Fear of germs → repeated handwashing.
Assimilation
Using an existing schema to understand new information.
Example: A child calls a zebra a “horse” because it fits their horse schema.
Accomidation
Changing a schema because new information does not fit.
Example: The child learns that zebras are different from horses.
cerbellum
8. Cerebellum
Part of the brain involved in balance, coordination, and movement.
cerebral cortex
The outer layer of the brain. It handles higher thinking, language, memory, perception, and voluntary movement.
double blind study
An experiment where neither the participants nor the researchers know who is in the treatment or placebo group.
forgetting curve
Ebbinghaus’s idea that memory fades quickly at first, then more slowly over time.
free association
A psychoanalytic technique where a person says whatever comes to mind. Freud used it to reveal unconscious thoughts.
extinction
When a learned response weakens or disappears.
Classical conditioning example: Bell rings many times without food → dog stops salivating.
Operant conditioning example: Behavior no longer gets rewarded → behavior decreases.
ID
Freud’s instinctual part of personality. It follows the pleasure principle and wants immediate satisfaction.
Humanism
A psychological approach that focuses on free will, personal growth, self-worth, and human potential.
Major people: Maslow and Rogers.
Hypothesis
A testable prediction.
Example: “Students who sleep 8 hours will score higher than students who sleep 4 hours.”
Locus of control
A person’s belief about what controls their life.
Internal locus: “My actions affect outcomes.”
External locus: “Luck, fate, or other people control outcomes.”
Neurotransmitter
Chemical messengers that carry signals between neurons.
Examples:
Dopamine: reward, movement
Serotonin: mood
Acetylcholine: memory, muscle movement
GABA: calming
Glutamate: learning and memory
Limbic system
A group of brain structures involved in emotion, memory, and motivation.
Includes: amygdala, hippocampus, hypothalamus.
Psychoanaylsis
Freud’s theory and therapy method focused on the unconscious mind, childhood experiences, and internal conflict.
depressent
A drug that slows down the central nervous system.
Examples: alcohol, sedatives, tranquilizers.
REM sleep
A sleep stage where dreaming is most vivid. Brain activity is high, eyes move rapidly, and muscles are mostly paralyzed.
Schema
A mental framework used to organize and interpret information.
Example: Your idea of what a “school” is.
Schizophrenia
A severe psychological disorder involving distorted thinking, hallucinations, delusions, disorganized speech, and sometimes flat affect.
Serial position effect
The tendency to remember the first and last items in a list best.
Primacy effect: remember the beginning.
Recency effect: remember the end.
Social loafing
People put in less effort when working in a group than when working alone.
working memory
The part of memory that temporarily holds and manipulates information.
Example: remembering a phone number long enough to type it.
systematic desentiation
A therapy for phobias that gradually exposes someone to a feared object while they stay relaxed.
Example: Fear of dogs → look at pictures, watch dogs, stand near a dog, pet a dog.
unconsious
Thoughts, memories, and desires outside awareness that may still influence behavior.
Freud focused heavily on this.
validity
Whether a test measures what it is supposed to measure.
Example: A math test should measure math ability, not reading ability.
traits
Stable personality characteristics.
Examples: introversion, kindness, openness, anxiety.
sterotype
A generalized belief about a group of people.
Example: assuming someone acts a certain way because of their group identity.
G factor
Spearman’s idea of a general intelligence factor that influences performance on many mental tasks.
Homestatis
The body’s tendency to maintain internal balance.
Example: sweating when hot, shivering when cold.
Flashbulb memory
A vivid memory of an emotional or important event.
Important: It feels very accurate, but it can still be wrong.
SSRI
Selective serotonin reuptake inhibitor. A type of antidepressant that increases serotonin availability in the brain.
Examples: Prozac, Zoloft, Lexapro.
Top down processing
Using prior knowledge or expectations to interpret sensory information.
Example: Reading messy handwriting because you know the context.
bottom up processing
Processing that starts with sensory details and builds up to perception.
Example: Seeing lines and colors before recognizing a face.
webers law
The idea that the noticeable difference between two stimuli depends on a proportion, not a fixed amount.
Example: Adding 1 pound to 10 pounds is noticeable, but adding 1 pound to 100 pounds may not be.
schedules of reinforcement
Fixed Ratio
Reward after a set number of responses.
Example: A coffee shop gives a free drink after 10 purchases.
Variable Ratio
Reward after an unpredictable number of responses.
Example: Gambling or slot machines.
Strongest schedule because people keep trying.
Fixed Interval
Reward after a set amount of time.
Example: Weekly paycheck.
Variable Interval
Reward after an unpredictable amount of time.
Example: Checking your phone for notifications.
parts of the brain
Frontal Lobe
Decision-making, planning, personality, impulse control, voluntary movement.
Parietal Lobe
Touch, pressure, pain, temperature, spatial awareness.
Occipital Lobe
Vision.
Temporal Lobe
Hearing, language comprehension, memory.
Brainstem
Basic survival functions like breathing and heartbeat.
Thalamus
Sensory relay station.
Hypothalamus
Hunger, thirst, body temperature, hormones.
Hippocampus
Memory formation.
Amygdala
Fear and emotion.
Cerebellum
Balance and coordination.
hemisphrers of the brian
Left Hemisphere
Usually stronger in language, logic, speech, and analytical thinking.
Right Hemisphere
Usually stronger in spatial skills, facial recognition, creativity, and emotional tone.
Corpus Callosum
Connects both hemispheres so they can communicate.
sleep cycle
Sleep goes through stages in cycles about every 90 minutes.
NREM-1
Light sleep. You may feel like you are falling.
NREM-2
Sleep spindles. Body slows down.
NREM-3
Deep sleep. Hard to wake up. Important for physical recovery.
REM Sleep
Dreaming, rapid eye movement, brain activity increases, body is mostly paralyzed.
hans selyes stress cycle
1. Alarm
Body detects stress. Fight-or-flight activates.
2. Resistance
Body tries to cope and stay alert.
3. Exhaustion
Long-term stress drains the body and increases risk of illness.
classical conditioning identifying key parts
Example: Pavlov’s dogs
Before conditioning:
Food = unconditioned stimulus
Salivation to food = unconditioned response
Bell = neutral stimulus
During conditioning:
Bell + food together
After conditioning:
Bell = conditioned stimulus
Salivation to bell = conditioned response
Parts of the neuron
Dendrites
Receive messages.
Cell Body / Soma
Contains the nucleus and keeps the neuron alive.
Axon
Sends messages away from the cell body.
Myelin Sheath
Speeds up neural impulses.
Axon Terminals
Release neurotransmitters.
Synapse
Gap between neurons.
Parts of the eye
Cornea
Protective outer covering that helps focus light.
Pupil
Opening where light enters.
Iris
Colored part that controls pupil size.
Lens
Focuses light onto the retina.
Retina
Contains rods and cones.
Rods
Detect black, white, and motion; useful in dim light.
Cones
Detect color and detail; work best in bright light.
Optic Nerve
Carries visual information to the brain.
Blind Spot
Where the optic nerve leaves the eye; no rods or cones there.
Fovea
Central point of sharpest vision.
types of intelligence tests
Wechsler Tests
Common intelligence tests. Includes WAIS for adults and WISC for children.
Stanford-Binet
Another major intelligence test based on IQ.
Achievement Tests
Measure what you have learned.
Example: final exam, SOL, AP test.
Aptitude Tests
Predict future performance.
Example: SAT or ACT.
Crystallized Intelligence
Learned knowledge.
Fluid Intelligence
Ability to solve new problems and think logically without relying on learned facts.
Bystandard effect
People are less likely to help when others are present.
Reason: Diffusion of responsibility — everyone assumes someone else will help.
Zimbardo
Zimbardo conducted the Stanford Prison Experiment. College students were assigned as guards or prisoners. The “guards” became cruel, showing how social roles and situations affect behavior.
Key idea: Situations can strongly influence behavior.
Branch: Social psychology
Theories of emotion
James-Lange Theory
Body reaction comes first, then emotion.
Example: I tremble, so I feel afraid.
Cannon-Bard Theory
Body reaction and emotion happen at the same time.
Example: I feel fear and my heart races at the same time.
Two-Factor Theory
Emotion = physical arousal + cognitive label.
Example: My heart is racing, and I label it as fear because I’m in danger.