Quantitative Research Fundamentals

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Flashcards covering the definition, characteristics, strengths, and weaknesses of quantitative research as presented in the lecture.

Last updated 7:50 AM on 6/20/26
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14 Terms

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Quantitative research

A research method that focuses on collecting and analyzing data in numerical form, involving structured surveys, experiments, or other formal instruments to gather data from a sample population.

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Objective

A characteristic of quantitative research where the researcher remains neutral, minimizes personal biases, and aims to measure and analyze variables in a systematic manner.

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Numerical Data

Data collected in a format that allows for statistical analysis and measurement.

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Large Sample Size

Often involved in quantitative research to ensure the findings have generalizability and representativeness.

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Structured Research Process

The use of a systematic procedure that spans from initial problem identification to final data analysis.

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Statistical Analysis

The processing of data using mathematical and statistical techniques, including tests like T-tests, One-way ANOVA, Correlation Tests, and Regression Tests.

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High Replicability

A characteristic that allows the quantitative method to be repeated to verify findings, enhancing validity and ensuring conclusions are not false or immature.

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Objectivity

One of the five identified strengths of quantitative research, focusing on neutrality and lack of bias.

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Generalizability

A strength of quantitative research that allows results obtained from a sample to be applied to the broader population.

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Causality

The ability of quantitative research to establish cause-and-effect relationships between variables.

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Depth of Exploration

A weakness of quantitative research, as it often lacks the necessary data to explore a problem or concept deeply.

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Human Experiences

Contextual information that quantitative research fails to explain comprehensively, including certain feelings and beliefs.

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Limited Responses

A weakness where participants are restricted to choosing only from given responses in a structured instrument.

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Cost of Large Sample Size

A weakness where the requirement for a significant number of participants makes data collection more costly.