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Cognition
Mental activities involved in thinking, knowing, remembering, and problem-solving
Prototype
A mental image or best example of a category
Algorithm
Step-by-step procedure that guarantees a solution
Heuristic
Mental shortcut used to make quick judgments or decisions
Representativeness Heuristic
Judging likelihood based on stereotypes or similarity to a prototype
Availability Heuristic
Estimating likelihood based on how easily examples come to mind
Anchoring Heuristic
Relying too heavily on the first piece of information received
Affect Heuristic
Making decisions based on emotions rather than logic
Mental Set
Tendency to approach problems using methods that worked before
Functional Fixedness
Inability to see new uses for familiar objects
Sunk Cost Fallacy
Continuing something because of past investment of time or effort
Gambler’s Fallacy
Belief that past random events affect future probabilities
Priming
Unconscious activation of associations that influence perception or behavior
Framing
The way information is presented influences decisions and judgments
Divergent Thinking
Expanding ideas to generate many possible solutions
Convergent Thinking
Narrowing ideas down to one best solution
Confirmation Bias
Seeking information that supports existing beliefs while ignoring contradictions
Overconfidence Bias
Being more confident in judgments than justified
Belief Perseverance
Maintaining beliefs even after evidence disproves them
Perception
Process of organizing and interpreting sensory information
Top-Down Processing
Using prior knowledge and expectations to interpret sensory input
Bottom-Up Processing
Building perceptions from raw sensory information
Schema
Mental framework used to organize and interpret information
Assimilation
Interpreting new information using existing schemas
Accommodation
Changing schemas to fit new information
Perceptual Set
Mental tendency to perceive one thing and ignore another
Context Effects
Environmental context influences perception and interpretation
Gestalt Psychology
School of thought emphasizing that we perceive organized wholes
Figure-Ground
Organizing the visual field into objects and background
Proximity
Grouping nearby objects together
Similarity
Grouping similar objects together
Continuity
Perceiving smooth, continuous patterns rather than broken ones
Closure
Filling in gaps to create a complete image
Emergence
Perceiving a whole before recognizing individual parts
Common Region
Objects in the same area are grouped together
Invariance
Recognizing objects as the same despite transformations
Change Blindness
Failing to notice changes in the environment
Inattentional Blindness
Failing to notice visible objects when attention is elsewhere
Cocktail Party Effect
Ability to focus on one voice among many distractions
Memory
Persistence of learning over time through encoding, storage, and retrieval
Encoding
Getting information into memory
Storage
Retaining information over time
Retrieval
Accessing stored information
Automatic Processing
Unconscious encoding of information
Effortful Processing
Encoding requiring attention and conscious effort
Sensory Memory
Immediate, brief recording of sensory information
Iconic Memory
Brief visual sensory memory lasting about 0
25 seconds
Echoic Memory
Auditory sensory memory lasting 2–4 seconds
Short-Term Memory
Temporary storage holding limited information for a short time
Working Memory
Active processing of information in short-term memory
Long-Term Memory
Relatively permanent and limitless memory storage
Explicit Memory
Memory of facts and experiences that can be consciously recalled
Implicit Memory
Unconscious memory of skills and procedures
Episodic Memory
Memory of personal experiences and events
Semantic Memory
Memory of facts and general knowledge
Procedural Memory
Memory of how to perform tasks
Long-Term Potentiation (LTP)
Strengthening of neural connections through repeated activation
Visuospatial Sketchpad
Working memory component storing visual and spatial information
Phonological Loop
Working memory component storing verbal and auditory information
Episodic Buffer
Integrates information from different working memory systems
Central Executive
Directs attention and coordinates working memory components
Levels of Processing Model
Memory depends on depth of processing
Structural Encoding
Shallow processing focused on appearance of words
Phonetic Encoding
Processing focused on sounds of words
Semantic Encoding
Deep processing focused on meaning of words
Chunking
Grouping information into meaningful units
Mnemonic Devices
Memory aids using imagery or organization techniques
Method of Loci
Associating information with physical locations to improve memory
Acronym
Word formed from the first letters of items to remember
Hierarchies
Organizing information into broad categories and subcategories
Distributed Practice
Studying over time for better retention
Massed Practice
Cramming information in one study session
Self-Reference Effect
Better memory for information related to oneself
Primacy Effect
Better recall of items at the beginning of a list
Recency Effect
Better recall of items at the end of a list
Serial Position Effect
Tendency to recall first and last items best
Recognition
Identifying previously learned information with cues
Recall
Retrieving information without cues
Relearning
Learning material again faster after prior learning
Overlearning
Continuing to study after mastery is achieved
Maintenance Rehearsal
Repeating information to keep it in short-term memory
Elaborative Rehearsal
Connecting information to meaning or prior knowledge
Context-Dependent Memory
Better recall in the same environment where learning occurred
State-Dependent Memory
Better recall in the same physical or emotional state
Mood-Congruent Memory
Tendency to recall memories matching current mood
Testing Effect
Improved retention through self-testing and retrieval practice
Forgetting Curve
Rapid forgetting at first that slows over time
Proactive Interference
Old information interferes with learning new information
Retroactive Interference
New information interferes with remembering old information
Repression
Unconscious blocking of distressing memories
Source Amnesia
Remembering information but forgetting where it came from
Misinformation Effect
False memories created by misleading information
Infantile Amnesia
Inability to remember events before age 3
Anterograde Amnesia
Inability to form new memories after brain injury
Retrograde Amnesia
Loss of memories formed before brain injury
Dissociative Amnesia
Memory loss caused by psychological trauma
Language
System of spoken, written, or signed communication
Phoneme
Smallest distinctive sound unit in language
Morpheme
Smallest unit of meaning in language