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Milgram: Procedure
40 male participants
Ss informed it was a study investigating how punishment impacts learning
Set up to make participant the teacher every time whilst confederate played role of learner
Teacher required to test a learners ability to remember word pairs
For every incorrect answer given by the learner, or if there was no answer given, the teacher was instructed to give electric shocks in increasing voltage starting at 15v and continuing to 450v in 15v increments
In one variation the confederate gave mainly wrong answers and received the shocks in silence until 300v
At 300v the confederate pounded on the wall and then gave no response to the next question
He repeated pounding on the wall at 315 volt shock
After 315 the confederate stopped responding completely
If the participant asked to stop at any point, the experimenter gave a series of prompts ‘It is essential that you continue’
Milgram: Findings
It was predicted prior that very few participants would go beyond 150v. They estimated 0.1% of Ss would go the full 450v
However 65% administered the maximum 450v
All participants went to 300v
Only 12.5% stopped at the very first time the learner objected
Milgram situational factors: Proximity
Both teacher and learner seated in the same room
Obedience levels fell to 40%
In a more extreme study, the teacher had to force the learners hand onto a shock plate and here the obedience rate fell to 30%
In a variation where the experimenter left the teacher to be by himself in the room and only gave instructions over the telephone, the vast majority defied the experimenter with only 21% going to 450v
Milgram situational factors: Location
Conducted in a lab at Yale University
Ss said that this location gave them confidence of integrity of people involved, many saying that they wouldn’t have shocked the learner if the study was elsewhere
Milgram tested this and did the study in a run-down office in Bridgeport, Connecticut where obedience rates fell slightly but NOT significantly with 48% of Ss giving 450v
Milgram situational factors: Uniform
In baseline study the experimenter wore a white lab coat to symbolise scientific legitimacy and authority, uniforms are easily recognisable
Variation where experimenter in lab coat gets removed and replaced by someone in ordinary clothes, in this obedience dropped to 20%