PRODUCT LIFE CYCLE

Promotion

________ and pricing strategies are revised to take advantage of the growing industry.

Cost reductions

________ occur as the business moves down the experience curve and economies of size are realized.

Competition

________ becomes intense, leading to aggressive promotional and pricing programs to capture market share from ________ or just to maintain market share.

promotion plan

The ________ is geared to acquainting buyers with the product.

Name the four stages

Introduction, Growth, Maturity and Decline

Meaning of product life cycle

A product has a life of its own and goes through cycles.

In which stage does the market become saturated?

In Maturity stage the market becomes saturated