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7 Terms
1
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Promotion
________ and pricing strategies are revised to take advantage of the growing industry.
2
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Cost reductions
________ occur as the business moves down the experience curve and economies of size are realized.
3
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Competition
________ becomes intense, leading to aggressive promotional and pricing programs to capture market share from ________ or just to maintain market share.
4
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promotion plan
The ________ is geared to acquainting buyers with the product.
5
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Name the four stages
Introduction, Growth, Maturity and Decline
6
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Meaning of product life cycle
A product has a life of its own and goes through cycles.