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Structure of Newspaper Article
Inverted Pyramid, headline, byline, lead, short paragraphs, conclusion
Content & Style of Newspaper Article
Third person, neutral tone (some opinion pieces exist), direct address quotes, fact-based
CC of News Story
Inverted Pyramid Structure, the lead, headline, third person, neutral, short, includes impact/local relevance/timeliness
CC of Reviews
Catchy hook & title, balanced perspective, contextualization, explicit verdict
Structure of Brochures
"Rack" Test: The top third of the front cover must be compelling enough to attract attention when placed in a display rack.
Headlines are largest, followed by subheadings, then body text, guiding the reader's eye.
Appealing Front Cover
Inside panels contain detailed info
Back panel contains contact info
Content & Message of Brochures
Concise, 5 Ws and H, Benefits over Features, Call to Action, Visual Hierarchy, Front Cover, Inside Panels, Inside Flap
Structure of Leaflets
Catchy Headline, Clear Sections and Subheadings, Strategic Use of White Space
Content of Leaflets
"Less is More" Approach, Target Audience Focus, Benefit-Oriented Language, Call to Action, Contact/Important Details
Structure of an Editorial
Introduction, Position Statement, Body Paragraphs, Counterargument & Refutation, Conclusion
Style and Tone of an Editorial
Concise and Topical, Fair & Objective, Persuasive, Direct
CC of a Blog
Headline & Lead, Informal, Personal, Concise
Structure of an Investigative Journalism
Hook, Paragraph on Core Issue, Why it Matters, Story's main point, Chronological, Three-Part Structure, Active Voice
Evidence of Investigative Journalism
Document-Driven, Data Analysis, Fact-checking
CC of a Letter
Heading, Date, Salutation, Body Paragraph, Close & Signature
CC of a Podcast
Introduction/Hook, Conversational Tone, Consistency
CC of Biography
3rd person, chronological, detailed research, contextualization, anecdotes, thematic
CC of Autobiographies
First-Person Point of View, Chronological, Key Life Events, Reflective, Anecdotal Style
CC of Travel Writing
1st person, Vivid Sensory Details, Strong Opening Hook, Descriptive, Reflective Conclusion
CC of a Diary
Organized by date, 1st person, informal, conversational, personal, reflective
CC of an Essay
Introduction, body paragraphs, academic, third person
CC of a Speech
introduction, body, conclusion, written to be spoken, inclusive language, incorporate stories, persuasive
CC of Narrative Writing
Plot Structure, Characterization, Setting, 3rd or 1st person, conflict, theme, literary devices (all depends on prompt)
CC of Descriptive Writing
Sensory detail, figurative language, a combination of long and short sentences, imagery, create mood
CC of an Email
Subject Line, Salutation, Structure & Tone, Signature block
CC of Advertisements
Brand Identity & Logo, Slogan, Call to Action, Rhetoric Appeals, Made for a Specific Audience
Direct speech
The actual words that are said by someone
Jargon
vocabulary distinctive to a particular group of people
Emotive
appealing to or expressing emotion
Euphemism
An indirect, less offensive way of saying something that is considered unpleasant
Anecdote
short account of event
List of three
Using three words (often adjectives) or phrases together to create emphasis.
Rhetorical question
A question asked merely for rhetorical effect and not requiring an answer
Slogan
a short, catchy phrase that conveys an important idea
Soft-sell
a gentle way of trying to sell something to somebody
Hard-sell
attempt to sell something by being very forceful or persuasive
Discursive
Balanced
Counter-argument
ideas that are presented to oppose another argument
Evidentiary logic
Presenting evidence in a logically structured manner in order to support a critical position.
Formal language
the standard language of written communication, formal speeches, and presentations; may not use contractions or slang
Informal language
the language of everyday speech, may use contractions and slang
Colloquial language
Slang or common language that is informal
Register
Level of formality
Syntax
Sentence structure
Analogy
A comparison of two different things that are similar in some way
Modality
the ways language can express various relationships to reality or truth
Transactional writing
expository, descriptive, or persuasive writing
Dialectical structure
A three-part argument, moving from thesis (an initial argument) to antithesis (the counterargument) and finally to a synthesis that combines the two
Chronological
Arranged in order of time of occurrence
cyclical
happening again and again in the same order; happening in cycles
inverted pyramid
A style of writing most commonly applied to news stories in which the most important facts appear early in the story and less important facts later in the story
Prepositions
Words we use before nouns or pronouns to show their relationship with other words in the sentence. Example: behind (the tree), across (Maple Street), down (the stairs)
Nouns
A person, place, thing, or idea
Verbs
Words that show action or a state of being. One of these is required in a sentence
Adjectives
word used to modify or describe a noun or pronoun, such as "happy," "sad," or "pretty."
Adverbs
Describe actions (verbs); often end in -ly
Pronouns
He/she
Conjuctions
A word that connects other words (and, but, or, yet)
Determiners
in front of nouns to indicate if referring to something specific or something or a particular type.
3 types: definite articles (a, an, the); demonstratives (this, that, these, those); possessives (my, your, his, her, its, our, their)
Exclamations
protests; sudden shouts of surprise, anger, or excitement
Modal Verbs
can/could, may/might, must/shall/should and will/would convey a range of attitudes and moods about the likelihood of an event taking place
Intensifier
A word that strengthens or weakens another word without changing its meaning.
→ It's very hot out!
(very)
→ Last week's test was insanely easy.
(insanely)
Past perfect tense
Expresses an action that began and was completed in the past.
Present perfect
tense with the past participle and helping verb HAVE and HAS
simple sentence
a sentence consisting of only one clause, with a single subject and predicate.
They went to the beach.
compound sentence
two or more independent clauses
Amelia needed to go to school, but she felt too unwell.
complex sentence
A sentence with one independent clause and at least one dependent clause
Because the power went out, the entire neighborhood was dark.
Minor sentence
An incomplete sentence that can be fully understood.
See you later.
declarative sentence
a sentence that makes a statement or declaration
The sky is blue.
interrogative sentence
A sentence that asks a question
imperative sentence
sentence used to command or enjoin
Stop running!
Simile
A comparison using "like" or "as"
Metaphor
A comparison without using like or as
Personification
A figure of speech in which an object or animal is given human feelings, thoughts, or attitudes
Symbolism
A device in literature where an object represents an idea.
pathetic fallacy
ascribing feelings to things
Characterization
the process by which the writer reveals the personality of a character
Alliteration
the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Assonance
Repetition of vowel sounds
Protagonist
main character
in media res
a piece of writing that begins in the middle of the action
In ultima res
When a story begins with its outcome or ending and then reveals events in reverse order
Mood
Feeling or atmosphere that a writer creates for the reader
Tone
Attitude a writer takes toward the audience, a subject, or a character
Narrator
Person telling the story
Viewpoint
The way someone sees something
Perspective
(n.) a point of view or general standpoint from which different things are viewed, physically or mentally; the appearance to the eye of various objects at a given time, place, or distance
Omniscient narrator
a narrator who is able to know, see, and tell all, including the inner thoughts and feelings of the characters
Limited narrator
a narrator who presents the story as it is seen and understood by a single character and restricts information to what is seen, heard, thought, or felt by that one character
Fallible narrator
an unreliable narrator; reader cannot trust the narration to be true
Unreliable narrator
a narrator whose account of events appears to be faulty, misleadingly biased, or otherwise distorted
Unusual narrator
A narrator who is not necessarily the main character ( e.g. a servant who watches events and works out what is happening, or a child who has to make sense of what a parent is doing)