Marketing-[Practice Questions]

Proverbs 16:3

B) Educating patients and healthcare providers while meeting business goals

1. Pharmaceutical marketing is best defined as:
   A. Aggressive selling of drugs to maximize profit
   B. Educating patients and healthcare providers while meeting business goals
   C. Offering gifts to doctors to increase prescriptions
   D. Distribution of medicines without pricing consideration

B) Educating doctors on clinical evidence of a new antihypertensive

2. Which statement reflects ethical pharmaceutical marketing?
   A. Providing free tickets to prescribers to promote a new drug
   B. Educating doctors on clinical evidence of a new antihypertensive
   C. Giving cash incentives for prescriptions
   D. Overstating benefits of a product in advertisements

A) Patient welfare with sustainable business operations

3. The main goal of pharmaceutical marketing is:
   A. Patient welfare with sustainable business operations
   B. Aggressive market penetration regardless of ethics
   C. Influencing prescribing behavior through inducements
   D. Reducing production costs only

C) Offering gifts to influence prescribing

4. Which of the following is not considered ethical promotion?
   A. CME seminars on proper drug use
   B. Scientific detailing to physicians
   C. Offering gifts to influence prescribing
   D. Providing fact-based patient leaflets

C) Product

5. Which “P” of marketing refers to drug formulation, quality, and brand/generic selection?
   A. Price
   B. Place
   C. Product
   D. Promotion

B) Conducting a CME seminar on new asthma inhalers

6. Which of the following is an example of ethical promotion?
   A. Offering free concert tickets to doctors
   B. Conducting a CME seminar on new asthma inhalers
   C. Paying a doctor to increase prescriptions
   D. Distributing misleading brochures

B) Price

7. Which “P” involves MDRP, GMAP, and Price Act compliance?
   A. Product
   B. Price
   C. Place
   D. Promotion

C) Place

8. Supplying medicines to rural hospitals primarily refers to:
   A. Product
   B. Price
   C. Place
   D. Promotion

A) 4 Ps of Marketing

9. The mnemonic PPPP → Pharma Pushes Patient Protection refers to:
   A. 4 Ps of Marketing
   B. Market Segmentation
   C. Business Functions
   D. SWOT Analysis

C) Market expansion and physician engagement

10.During the growth stage of Product life cycle (PLC), pharmaceutical marketing focuses on:
A. Educating providers and awareness campaigns
B. Price competition
C. Market expansion and physician engagement
D. Product phase-out

C) Maturity

11. Which stage of Product life cycle (PLC) typically sees peak sales but increasing generic competition?
    A. Introduction
    B. Growth
    C. Maturity
    D. Decline

C) Maturity

12. Generics often dominate which Product life cycle (PLC) stage?
    A. Introduction
    B. Growth
    C. Maturity
    D. Decline

A) Introduction

13. Launching a novel anticoagulant is an example of which stage?
    A. Introduction
    B. Growth
    C. Maturity
    D. Decline

C) Gifts to influence prescribing

14. Which activity is prohibited under ethical pharmaceutical promotion?
    A. Medical detailing with evidence-based data
    B. Scientific symposia
    C. Gifts to influence prescribing
    D. Drug information dissemination

B) Education-driven promotion

15. The Mexico City Principles and FDA Circular 2013-024 emphasize:
    A. Aggressive sales techniques
    B. Education-driven promotion
    C. Gift-based physician incentives
    D. Market monopoly

A) Give free samples for patient use

16. A medical representative can ethically:
    A. Give free samples for patient use
    B. Offer event tickets to doctors for prescriptions
    C. Provide cash incentives for prescribing
    D. Exaggerate drug benefits for promotion

C) Influencing prescribing through gifts

17. A medical rep must avoid:
    A. Following company codes
    B. Providing balanced drug info
    C. Influencing prescribing through gifts
    D. Educating patients

B) Geographic

18. The “G” in G-D-P-B stands for:
    A. Generics
    B. Geographic
    C. Growth
    D. Goods

B) Demographic segmentation

19. Targeting elderly patients with a specific geriatric dosage form is an example of:
    A. Psychographic segmentation
    B. Demographic segmentation
    C. Behavioral segmentation
    D. Geographic segmentation

C) Psychographic segmentation

20. Promoting vitamins to health-conscious individuals is an example of:
    A. Geographic segmentation
    B. Demographic segmentation
    C. Psychographic segmentation
    D. Behavioral segmentation

B) Generic marketing

21. Which is pharmacist-driven and cost-focused?
    A. Brand marketing
    B. Generic marketing
    C. Specialty biologics marketing
    D. OTC marketing

C) RA 6675 & RA 9502

22. Which law supports generic substitution to increase affordability?
    A. RA 7581
    B. RA 7394
    C. RA 6675 & RA 9502
    D. FDA Act of 2009

B) Patent-protected and physician-driven

23. Brand drugs are usually:
    A. Affordable and post-patent
    B. Patent-protected and physician-driven
    C. Pharmacist-driven and cost-based
    D. Generically substituted

A) Community pharmacy offering delivery services

24. Which is an example of pharmacy entrepreneurship?
    A. Community pharmacy offering delivery services
    B. Selling expired drugs
    C. Encouraging gifts to prescribers
    D. Ignoring regulations to increase profit

C) Limited liability and scalability

25. A corporation-type pharmacy business is characterized by:
    A. Full ownership and autonomy
    B. Shared capital and liability
    C. Limited liability and scalability
    D. Community-based shared profit

C) Operations

26. Which business function involves inventory control and logistics?
    A. Finance
    B. Marketing
    C. Operations
    D. Human Resources

B) Penetration pricing

27. Introducing a generic antiviral at a low initial price to capture market share is an example of:
    A. Skimming pricing
    B. Penetration pricing
    C. Cost-plus pricing
    D. Competitive pricing

B) CRM (Customer Relationship Management)

28. A pharmacist documenting patient adherence to improve loyalty is part of:
    A. Marketing
    B. CRM
    C. Inventory management
    D. PLC strategy

B) Medicines and perishables

29. FEFO (First Expired, First Out) is used for:
    A. Vitamins and OTC supplies
    B. Medicines and perishables
    C. Stationery items
    D. Non-perishable equipment

C) Offering discounts that violate MDRP

30. Which of the following violates ethical and legal pharmaceutical marketing?
    A. Educating prescribers using scientific evidence
    B. Providing fact-based patient leaflets
    C. Offering discounts that violate MDRP
    D. Documenting medication adherence

B) Educate healthcare providers and patients using evidence-based information

31. Which of the following is the primary goal of ethical pharmaceutical promotion?
    A. Maximize short-term sales through inducements
    B. Educate healthcare providers and patients using evidence-based information
    C. Encourage brand loyalty through gifts
    D. Influence prescribing behavior for profit

D) Promotion

32. Which “P” in the marketing mix involves educating patients and healthcare professionals about drug use?
    A. Product
    B. Price
    C. Place
    D. Promotion

B) Pharmaceutical entrepreneurship

33. A pharmacy offering telemedicine consultations and online prescription delivery is an example of:
    A. Traditional pharmacy operations
    B. Pharmaceutical entrepreneurship
    C. Ethical violation
    D. Generic marketing

B) RA 9502

34. Which law mandates maximum drug retail price compliance in the Philippines?
    A. RA 6675
    B. RA 9502
    C. RA 7581
    D. FDA Act of 2009

A) Introduction

35. During which stage of the Product Life Cycle is educating providers and raising awareness most critical?
    A. Introduction
    B. Growth
    C. Maturity
    D. Decline

C) Psychographic

36. Which type of market segmentation focuses on consumer lifestyle, interests, and attitudes?
    A. Geographic
    B. Demographic
    C. Psychographic
    D. Behavioral

B) Ethical pharmaceutical promotion

37. A medical representative providing balanced information without offering inducements demonstrates compliance with:
    A. MDRP
    B. Ethical pharmaceutical promotion
    C. Skimming pricing strategy
    D. SWOT analysis

C) Skimming pricing

38. Which pricing strategy involves setting a high initial price to maximize profit during product launch?
    A. Penetration pricing
    B. Cost-plus pricing
    C. Skimming pricing
    D. Competitive pricing

B) Human Resources

39. The “H” in F-M-O-H business functions stands for:
    A. Healthcare management
    B. Human Resources
    C. Hospital operations
    D. Handling logistics

C) FEFO

40. Which inventory management method is mandatory for medicines with expiration dates?
    A. LIFO
    B. FIFO
    C. FEFO
    D. JIT