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rational ignorance
opinion leaders” or “cue givers” . too hard to come up w own opinion
Rational Irrationality
“fan”. Only follow because they always have
Apathy and Non-attitudes
no opinion
Stratified Sampling
dividing
members into homogeneous subgroups to
maintain the proportion of these groups
within the sample
Majoritarian Pluralism
interest groups will produce results that can be balanced among each other
Biased Pluralism
small selection of interest groups have resources and access that give them an upper-hand over other groups
Political party