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what is a player?
an individual or organisation with an interest or influence in actions, decisions, or operations of an organisation
what are the two types of players?
public and private
what are three examples of public players?
the EU, UK government, local government
what are three examples of private players?
Shell, McDonalds, the National Trust
what does the EU do?
it is a supra-national government that can influence economic change
what does the UK government do?
has departments or agencies responsible for strategic planning e.g. education, major transport links
what is the difference in the role of the government and private players in the economy?
the government tries to stimulate economic growth, sustain existing jobs and create new ones, and improve the environment
private players generate money to make a profit on their investment