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persuasion tactic: that's not all
one gives a product that people want for a little bit more than is expected, but then includes more into the deal.
persuasion tactic: bait and switch
advertising a good that has the purpose of substituting an already owned item
persuasion tactic: foot in the door
when someone has already agreed to complete a small task, they are more likely to agree to a bigger task
persuasion tactic: door in the face
when someone has already completed a big task they are more likely to agree to complete a bigger task
persuasion tactic: motivational interviewing
an interaction with a client that is geared to changing their behavior through encouragement.
neuroscience/ biological psychologists
psychologist that researches biology of the brain
cognitive psychologists
psychologists that research the way that people think
developmental psychologists
psychologists that research the upbringing of individuals
personality psychologists
psychologists that research the defining traits of a person and how they became to be
social psychologists
psychologists that study how people behave in society
cultural psychologists
psychologists that research the environment a person is immersed in
clinical psychologists
psychologists that research the medical side of how he brain works
counseling psychologists
psychologists that assist the day to day problems that people endure and how that impedes on their cognition
school psychologists
psychologists that assist with the day to day issues that school students endure at school or at home.
industrial/ organizational psychology
psychologists that assist with the day to day issues that business men endure at home and at work
behavioral psychologists
psychologists that research to behavior of a person
psychoanalysis psychologists
psychologists that research the unconscious and subconscious thoughts and feelings inside of an individual
self serving bias
a bias that one has that proves what they think and believe in
gestalt approach
researching the ability to obtain and maintain meaningful perceptions
school of psychology
the school that people teach research the gestalt approach
steps of a scientific method
- Ask a Question.
- Do Background Research.
- Construct a Hypothesis.
- Test Your Hypothesis by Doing an Experiment.
- Analyze Your Data and Draw a Conclusion.
- Communicate Your Results.
falsifiable hypothesis
one claims an idea of what could be true, but their is room for rebuttal and test replication
parsimony in research
one gave the simplest explanation for their hypothesis
operational definition
how the researcher is going to perform his research
experiments
this is the research to prove if there is validity or reliability in a statement
self reports
someone reports every time a specific event happens
naturalistic observation
this is the observation of an activity while being anonymous
participation observation
this is the observation of an activity with direct participation
case study
this is a very detailed study of person mostly used for psychopaths and convicts
positive correlation
this is when the number of events increases the other side also increases
negative correlation
this is when the number of events increases the other side decreases
zero correlation
this is when there is no correlation or pattern between to events
correlation coefficient
this is the number from 0- 1 that describes the relationship of the correlation
coefficient strength
the closer to 0 the weaker, but the closer to 1 or -1 the stronger the relationship
third variable problem
when two events are being compared, but there is a third event that has to happen for there to be a correlation
illusory correlation
when one makes a correlation that does not exist.
directionality problem
The inability to determine which variable causes changes in a study
independent variable
this is the variable that is measured
dependent variable
this is the variable that is observed
experimental group
this is the group that is measured
control group
this is the group that is observed
# of groups required for hypothesis
2 groups are required
confound
this is a third variable
representative sample
this is a sample of a smaller group that will represent a larger group
convenience sample
this is a sample that consists of people who are easy to reach
random assignment
this is when the participants are randomly selected to be in a group
validity of research
can the research stay solid when tested to see if the claim it is making can be verified
construct of validity
can this be generalized to other theories or constructs
external validity
can this be generalized to other groups or objects that were not in the study
internal validity
is the relationship causal
inferential statistics
we use inferential statistics to tell the probability of an event
Institutional review board
the board that tests the ethics of the experiments that people want to perform
symptoms of Alzheimer's
forgetfulness and loss of motor function
plaques
the disintegration of beta amyloid proteins
tangles
the over abundance of tau proteins
risk factors of Alzheimer's
it is not curable and will not be able to be diagnosed until death autopsy
cure for Alzheimer's
N/A
Electroencephalogram (EEG)
testing for electrical abnormalities of the brain
functional magnetic resonance imaging (fMRI)
picture of the blood flow activity in a persons brain
Positron emission tomography (PET)
uses a tracer to scan the activity of the brain
magnetic resonance imaging (MRI)
a detailed the picture of the brain through radioactive waves and magnetism
transcranial magnetic stimulation (TMS)
stimulates the brain to reenact a disorder, disease, or dysfunction
nervous system
the bodily system that controls the main and fine tuned muscle movements along with the natural unconscious body functions
central nervous system
this the system that controls the brain and the spinal cord
peripheral nervous system
this is the system that controls the nerves and the unconscious bodily functions
somatic system
this controls the voluntary skeletal muscle movements
autonomic system
this controls the involuntary muscle movements
sympathetic system
this is the system that controls the fight or flight reaction
parasympathetic system
this is the system that controls the ability for the body to calm down
frontal lobe
the lob that has the logic center
parietal lobe
the lobe that controls sensations and perceptions
occipital lobe
the lobe that controls sight
temporal lobe
the lobe that controls hearing
hypothalamus
this brain organ regulates body temperature, hunger, etc.
prefrontal cortex
this brain organ controls higher thinking
hippocampus
this brian organ controls the maintaining of memories and spatial knowledge
thalamus
this brain organ controls sleep and waking cycles
cerebellum
this brain organ regulates muscle coordination
basal ganglia
this brain organ regulates coordination of movements
glial cells
this is a cell that supports the neurons and gives them structure
neuron
a transmitter that send messages through out the body
dendrite
the part of the neuron that receives the message
nucleus
the part of the neuron that controls the neurons functions
axon
the part of the neuron that transfers the message to the terminal button
myelin sheath
the part of the neuron that speeds up the transfer process of the message
terminal button
the part of the neuron that sends the message to the next neuron
synapse
the fluid between the terminal button and the neuron
action potential
a sudden rise in electrical activity in the membrane
resting membrane potential
when sodium is on the outside of the membrane wall and potassium is on the inside of the wall and the membrane is negatively charged
potassium
a chemical in the membrane that is positively charged and when diffuses out of the cell will depolarize the membrane and vice versa
sodium
a chemical that is negatively charged, when it diffuses out of the cell it creates a hyperpolarization
hyperpolarization
the heightening of electrical activity within the membrane
depolarization
the decrease of electrical activity within the membrane
nodes of Ranvier
this is what fires to make the transferring of the message faster
neurotransmitters
chemicals in the brain that control and effect neuronal communication
excitatory signals
signals that are controlled by neurotransmitters to stimulate a part of the brain or body
inhibitory signals
signals that are controlled by neurotransmitters to calm down a part of the brain or body
reuptake
the process of recycling extra postsynaptic neurotransmitters
agonist
a synthetic neurotransmitter that tricks the brain in believing that it is a naturally occurring neurotransmitter
antagonist
a synthetic neurotransmitter that inhibits a natural neuronal function from happening