SOC 2000 Research Methods: Qualitative Design

These flashcards cover key concepts from the lecture on qualitative research methods, including focus groups, interviews, and comparisons with quantitative research.

Focus Groups

A group of subjects interviewed together to prompt discussion and create group dynamics.

Moderator

The individual who facilitates the focus group discussion, guiding the interview process.

Qualitative Research

Research aimed at obtaining a complete and detailed description of a phenomenon, often using words, pictures, or objects.

Theoretical Saturation

The point in qualitative research where new data no longer leads to new insights or findings.

Grounded Theory

A research method concerned with generating and testing theories based on qualitative data.

Face-to-Face Interviews

Individual interviews conducted to gather in-depth information from subjects.

Criterion Sampling

A sampling method where subjects are selected based on specific criteria relevant to the study.

Descriptive Results

Results that provide a description of a phenomenon without interpretation.

Coding

The process of assigning labels or tags to segments of qualitative data to facilitate analysis.

Quantitative Research

Research focused on quantifying data and statistical analysis, often involving clear topics and predetermined methods.

Strengths and Weaknesses of Qualitative Research

Richness, precision, flexibility, and cost-effectiveness versus challenges in representation and analysis.

Strengths and Weaknesses of Quantitative Research

Statistically reliable and generalizable results versus potential lack of contextual details.