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These flashcards cover key concepts related to media communication and culture as outlined in the study guide for the midterm exam.
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Culture
Traditions, customs, beliefs, and thought patterns passed down through generations.
Symbols
Verbal & nonverbal language used to convey meaning within a culture.
High-Context Culture
Cultures where meaning is shared through context and nonverbal cues, and communication is indirect.
Collectivism
A cultural value that prioritizes group goals and tightly integrated social ties.
Convergence
The integration of previously separate services (like telephony, TV, and the Internet) using common digital technologies.
Mass Media Functions
Functions of mass media include Surveillance, Interpretation, Value Transmission, and Entertainment.
Yellow Journalism
A style of journalism that sensationalizes news to attract readers, often exemplified by the 'Yellow Kid' cartoons.
Net Neutrality
The principle that all Internet traffic should be treated equally without discrimination or preferential treatment.
Packet Switching
A method of breaking down data into packets for efficient transmission over a network.
Cultural Discount
The perceived decrease in value of a media product when it crosses international borders due to cultural differences.
Cultural Imperialism
The practice of promoting the culture of a powerful nation over a less powerful society.