Unit 5: Personality and Social Psychology Practice Flashcards

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This set of vocabulary flashcards covers key concepts from Unit 5: Personality and Social Psychology, contrasting Western perspectives with African cosmology, ontology, and the philosophy of ubuntu, while also addressing the impacts of colonialism and intergenerational trauma.

Last updated 8:48 PM on 6/19/26
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24 Terms

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Personality

Stemming from the word “persona,” it represents an aspect of humanity that explains why people behave in a certain way and includes everything that makes a person a unique individual.

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Persona

A term referring to a mask that used to be worn by actors in a stage play, or the mask we wear when we face the outside world.

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Social Psychology

The scientific study of how people’s behaviour and decision making are largely influenced by society.

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Cosmologies

The ways in which we view and make sense of our world in relation to cultural philosophies, encompassing epistemology and ontology.

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African Cosmology

The ways in which Africans perceive, conceive of, and understand their universe; a lens that affects value systems, attitudinal orientations, and the search for the meaning of life.

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Ontology

Refers to someone’s ways of being.

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African Ontology

A psychological reality shared by group members that offers a holistic view of existence, considering a person's life within their community, the spiritual world, and the physical world.

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Collective Personality

A concept by Diop (1991) regarding African personality that includes psychic (national temperament), historical, and linguistic factors.

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Isimilo/Seemo

The African concept describing personality or character; it communications an individual’s distinctiveness and is an expression of what is inside (indalo yakhe).

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Indalo

Nature; derived from the root “dala” meaning old or ancient, it refers to the ancient essence which manifests someone’s character.

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Ubuntu/Botho

An overarching ethic and philosophy that informs and guides the behaviour of people in a society, governing both personal and communal aspects of life.

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Isintu/Setho

The culture that draws from, and is guided by, the ethic of ubuntu/botho.

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Mekhoa

The closest African equivalent to the English term “traits,” referring to that which you draw from inside and “spit out” as hints of one's essence.

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Scientific Racism

The production and dissemination of knowledge containing racist ideas during colonial administration to justify the oppression and dehumanisation of indigenous people.

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Trait-comparison Bias

A term used by Bulhan (1985) to describe how Eurocentric psychological studies on black people often yielded results that were negative or opposite to those of white people.

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Attribution Theory

A theory in Social Psychology referring to how we perceive others when they make decisions.

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Self-perception Theory

A theory in Social Psychology referring to how we perceive ourselves.

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Social Identity Theory

A theory in Social Psychology referring to how we categorise ourselves and others.

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Cognitive Dissonance Theory

A theory in Social Psychology referring to how our minds have trouble processing conflicting information.

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Trauma

Defined by Prager (2003) as “a wound that never heals” which succeeds in passing the experience from one generation to the next.

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Collective Trauma

Also known as social or structural trauma, it is not only felt by individuals but collectively within a network of connections in a community.

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Projective Identification

A mechanism of trauma transmission that occurs when an individual projects unacceptable feelings onto another person; it becomes pathological if rigidly maintained.

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Shame

A negative emotion and feeling of being lacking as a human being in some vital way, which can transform into collective humiliation for a society.

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Totems

In Bantu cultures, an animal or plant regarded as an integral member of the family clan whose characteristics often find expression in the behaviours of family members.