Kotters steps

ESTABLISHING A SENSE OF URGENCY

Examining market and competitive realities. Identifying and discussing crises, potential crises, or major opportunities

FORMING A POWERFUL GUIDING COALITION

Encouraging the group to work together as a team

CREATING A VISION

Creating a vision to help direct the change effort. Developing strategies for achieving that vision

COMMUNICATING THE VISION

Using every vehicle possible to communicate the new vision and strategies. Teaching new behaviors by the example of the guiding coalition