Marketing Channels and Product Classification

Flashcards covering key concepts from marketing channels and product classifications.

What is distribution in marketing?

The process of making a product or service available for the consumer or business user that needs it.

What are the main factors that influence channel choice?

Factors such as product characteristics, market characteristics, organizational factors, and competition.

What is a reverse channel?

A channel that allows for the flow of products from consumers back to producers.

Define direct channel.

A distribution channel where products move directly from the manufacturer to the consumer.

What is the difference between a retailer and a merchant wholesaler?

A retailer sells directly to consumers, while a merchant wholesaler buys in bulk from manufacturers and resells to retailers or other businesses.

What are logistical functions in a supply chain?

Functions that involve the planning, implementation, and control of the efficient flow and storage of goods and services.

What is product mix?

The total assortment of products a company offers for sale.

Define product line.

A group of related products under a single brand sold by the same company.

What does planned obsolescence mean?

The strategy of deliberately designing products to have a limited useful life or to become outdated.

Explain individual branding versus family branding.

Individual branding involves creating unique names for each product, while family branding uses the same brand name for multiple products.