Product innovation

According to the latest CPAS, in comparison to the Rest, Best companies are

more likely to use tradeoff analysis

In which situation should a company consider a launched new product a true failure?

When the development and launch of the new product does not deliver any added value to the company

New_to_the_firm products are

products that take a firm into a category new to it

Having the right mix of high_ versus low_risk projects is part of

portfolio strategy

Most common source for needs and problems of stakeholders

Problem analysis

First step in creating a Product Innovation Charter

look for opportunities, inside the firm or outside it

True statement: a fully screened product

A fully screened product passes the test of fit with a company's situation

Concept testing is sometimes called concept

validation

Among product attributes, which is a feature?

Structures

NPD process guideline

The process should be adjustable to different project types

Source by which form is attained

Technology

Discovery of a potentially successful new product idea

an objective, unserved customer need

A new product appears first as an

Idea

Electronic brainstorming

stimulates individual contribution

Most useful method to identify motivations and values

Ethnography

Guideline for evaluations

The risk of making an evaluation mistake should be managed through mitigation

Major advantage of role playing

The team can uncover problems customers do not recognize themselves

In a decay curve, a slow decay means

the evaluation gates have more teeth

External search and sourcing process

Open innovation

Full screen often involves a

scoring model

Costliest outcome

Stopping a project that is likely to succeed

Set of systems and interfaces from which derivative products are created

product platform

In the A_T_A_R model, T stands for

Trial

True statement: selecting a forecasting model

Consider product and market newness when selecting a forecasting model

True of product design

Product design is a multifunctional activity

Practice of placing people close together

colocation

Organizational option with least project_manager power

Functional option

Pushes projects past obstacles

Product champion

True statement: most design problems

Most design problems involve concurrency or overlapping development steps

Majority of strategic launch decisions should be made

during the front end phase

First 5–10% of adopters

innovators

Launch expenditures increase most heavily

During early growth

Helpful in developing a positioning strategy

Benefit segment information

Testing end users' experience with a new item

field testing

Majority of best_performing companies applied a

first_to_market strategy

Ties with universities, government units, and research centers

strategic alliances

Trial phase

permits customers to verify claims about the product

Training sales force and arranging stocking takes place during

prelaunch stage

Controlled_sale market testing method

Simulated test market

Final step in the launch management system

ranking and controlling potential problems

Designed to capture events leading up to a product launch

after_action review (AAR)