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Comprehensive practice questions covering culinary marketing, management, nutrition, food science, and preparation techniques.
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What is the comprehensive process of communicating an operation’s message to potential guests?
Marketing
What are defined as the steps marketers must take to sell a product or service?
Marketing plan
Advertising, sales promotions, personal selling, public relations, and direct marketing are elements of what?
The promotional mix
In a SWOT analysis, what does the ‘O’ represent?
Opportunities
What is the practice of treating everyone in the market as having the same needs and wants?
Mass marketing
A sales promotion with a special entertainment component is known as what?
Special event
Which sales promotions use games or programs to provide a guest with a prize?
Contests and sweepstakes
What is the term for using public relations to interact with people in the local area to build awareness and trust?
Community relations
Press releases and press kits belong to which part of marketing?
Media relations
Specific publications and radio stations used to reach an intended guest are known as কী?
Media vehicles
What is a menu called when it prices all items separately?
A la carte
Which menu item classification features a low menu mix percentage and a low contribution margin?
Dog
What type of menu lists items available on a particular day?
Du jour
How is the contribution margin calculated?
Menu price−food cost
What is considered one of the most important marketing tools for a restaurant?
The menu
How do restaurants most commonly organize food on their menus?
In the order in which the food is eaten
In menu design, what does the term ‘medium’ refer to?
The physical way the menu is presented
What is the analysis of the popularity and probability of a group of menu items?
Menu engineering
What is the term for the money remaining after expenses or costs are paid?
Profitability
Which menu bundles various elements into one package, similar to a prix fixe menu?
Table d’hote
What is the purpose of pasteurizing milk?
To kill pathogens
What are two common nondairy milk options?
Rice and soy milk
At what temperature should all milk products be stored?
41∘F (5∘C) or lower
What is the difference between ripened and unripened cheese?
Ripened cheese is aged with bacteria, while unripened cheese is fresh
Most recipes are based on which size of egg?
Large
At what temperature should pooled eggs be stored?
41∘F (5∘C) or lower
Which two egg types are typically prepared by baking?
Shirred eggs and souffles
Which cream item offers a greater yield and longer shelf life for products made with it?
Very heavy whipping cream
What product remains after churning butter out of cream?
Traditional buttermilk
Why do chefs clarify butter?
To remove milk solids and water, which burn easily
Which thin pancake is unleavened and cooked in a saute pan?
Crepe
Which breakfast meats can be cooked in advance and held for service?
Sausage and bacon
How is ‘Charleston style’ grits prepared?
Using milk instead of water
What is a mixture of chopped meat, potatoes, and onions called?
Hash
In which service style is food delivered on platters to the host, who then serves the guests?
English
What service is typically served as a late breakfast or early lunch?
Buffet brunch
Which item is made from a slightly sweetened batter?
Swedish pancake
In which service style is food plated in the kitchen and served individually?
American
What is made from day-old bread dipped in an egg-and-milk mixture?
French toast
What breakfast meat is made from cured and smoked boneless pork loin?
Canadian bacon
What is the form of sugar found in fruits?
Fructose
To which fruit category does an apple belong?
Winter
What is the chemical process that turns the flesh of cut fruit brown?
Enzymatic browning
What does a U.S. Grade A Fancy rating indicate for canned products?
They are highest quality
Citrus fruits are high in which vitamin?
Vitamin C
What helps fruits retain their structure during cooking?
Acid
What is the effect of ethylene gas given off by fruits?
It causes other fruits to ripen faster
What are fruits with a central pit enclosing a single seed called?
Drupes
What qualities should be sought when purchasing citrus fruits?
Heaviness, smooth skins, and no large blemishes or spots
Which fruit is well-suited for dry-heat cooking?
Pineapple
Which vegetable category is rich in sugars, starches, vitamins, and minerals, existing both above and below ground?
Root
Chili peppers, avocados, and squash are classified as what type of vegetable?
Fruit
At what temperature should vegetables that need to ripen be stored?
65∘F to 70∘F (18∘C to 21∘C)
What is the process of quickly and partially cooking a vegetable in hot water or oil?
Blanching
What is the most appropriate cooking method for cabbage and celery?
Braising
What type of farming involves growing vegetables year-round in nutrient-enriched water?
Hydroponic farming
A sugar snap is a variety of which vegetable?
Pea
What are raw vegetable sticks served with dipping sauce called?
Crudit es
At what temperature should ripe vegetables be stored?
41∘F (5∘C)
How should boiled or steamed vegetables be treated if they must be held before serving?
Refresh them in cold water
What substance causes potatoes to develop a greenish color when exposed to light?
Solanine
What is the maximum amount of time whole grains should be kept?
Three weeks
Which type of potato is ideal for making saut eed potatoes?
Chef’s
What does the term ‘al dente’ mean?
Firm to the bite
How can cooked pasta be refreshed before serving?
Briefly placing it in boiling water
What type of food is Spaetzle?
Pasta
Which part of a grain contains fiber and vitamins?
Bran
What is the recommended storage temperature range for potatoes?
45∘F to 55∘F (7∘C to 13∘C)
What are seeds from pod-producing plants called?
Legumes
In which grain cooking technique is the grain briefly saut eed in oil or butter?
Pilaf
How is revenue defined?
Income from sales before expenses are subtracted
Food and labor costs are designated as which type of cost?
Controllable
What is another term for an invoice?
A form of a bill
Why do managers use forecasting?
To look at current trends and predict their effect on future budgets
What does a profit and loss report exclude?
Individual time sheets
What is a financial plan for a specific period of time called?
Operating budget
Which costs are considered noncontrollable?
Insurance costs
What is the formula for calculating Total Food Cost?
(Opening inventory+Purchases=Total food available)−Closing inventory
How is the food cost percentage calculated?
SalesFood cost
What is the definition of preportioning?
Measuring out accurate ingredient quantities for use during production
What is used to calculate the standard portion cost of a recipe?
Recipe cost card
What represents the dollar value of food products in storage?
Inventory
How do you calculate total values of each item at the start of an inventory period?
Multiplying the unit cost of the item by the number of items in inventory
What chart displays employee names and their scheduled work times?
Crew schedule
What is the benefit of cross-training employees?
It allows staff to handle responsibilities outside their primary work area
What is a master schedule?
A list of how many employees are needed to staff a restaurant during a shift
What is the definition of employee turnover?
The number of employees hired to fill one position in a year’s time
What should NOT be listed on a master schedule?
Employee names
What are the three main layers in the channel of distribution?
Primary, intermediary, and retail
What purchasing method do smaller operations tend to use?
Informal method
What is a kickback?
Money or goods received in exchange for purchasing from a specific vendor
Which document describes product characteristics in detail for purchasing?
Specifications form
What is a make-or-buy analysis?
The process of deciding whether to prepare an item in-house or buy it ready-made
What is the name of the legally binding document detailing an order from a vendor?
Purchase order
What is the process of integrating new employees into an organization?
Onboarding
What class of employee is entitled to overtime under the FLSA?
Nonexempt
Which law focuses on the protection of individuals during the job selection process?
EEOC
What is the definition of conservation?
Limiting the use of a resource
What type of energy is created using steam or hot water produced inside the earth?
Geothermal energy
What source of energy is considered renewable?
Manure