class 1+2 - the role of the media

media

any form of communication that targets a mass audience

what does media represent

one of the core pedagogical forces in contemporary society

pedagogical

how we learn/teaching methods

stigmatized others

people who are seen as a threat to the way of life

examples of stigmatized others

* people on social welfare
* single parents
* people with mental illnesses
* street kids
* \

what can stigmatized others become through media

absolute others

absolute others

people who are seen as truly and inherently evil

examples of absolute others

* psychopaths
* terrorists
* pedophiles
* \

why are absolute others rejected from society

their behaviors are so offensive that the rejection is seen as natural and necessary

democratizing effect

the idea that ordinary people are able to send out their own thoughts and opinions for others to consume

administrative approach

explores why the individual thinks, feels, and does because of media

what is the administrative approach connected to

objectivism, positivism, functionalism

what is a question an administrative thinker would ask

how does media dictate or influence eating disorders in teenage girls

critical approach

tries to understand how the media constructs events, issues, and identities

what are some main themes in the critical approach

* society
* power
* social control

what is a question an critical thinker would ask

what kinds of messages does the media convey about sex workers

advertising

looks at the art of persuasion

what does research of advertising look at

who says what to whom, and what are the effects

mean world view

when exposed to violent media, we begin to believe that the world is dangerous. to protect ourselves, we use violence

what is a main question about violence in media

whether the exposure to it desensitizes people which makes them more violent or if exposure to it makes people feel vulnerable, prompting them to violence

framing

the overall way that an issue is depicted in media

what are some frames of race and ethnicity

* absence or unauthentic presence
* racializing the body
* being a social threat
* \

symbolic annihilation

being erased from media

what are some implications of these frames

* erasure from public consiousness
* unheard voices or silencing
* representations are integrated into identities
* impact on policies
* \

what are some frames of gender

* feminine touch
* ritualization of subordination
* licensed withdrawal
* infantilization
* masculinity

media ownership

media content is intertwined with the structure of media ownership

convergence

media companies own multiple forms of media

conglomeration

media companies merging or buying out each other

concentration

media ownership and control are concentrated in fewer and fewer hands