Global Media Culture - SS1D

Culture

The way of life of people, patterns of ideas, values, practices, behaviors, that members of each of these groups share in common.

Cultural Globalization

refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations.

Global Culture

SHOULD NOT BE CONCEIVED AS COMMON CULTURE" RATHER, SHOULD BE SEEN AS A FIELD IN WHICH DIFFERENCES, POWER STRUGGLES, AND CULTURAL PRESTIGE CONTESTS ARE PLAYED OUT

- Transportation

- Tourism Industry

- Migration

- Expansion of Economic Activity

what triggers global culture

1. Taken for a granted level

2. It can't be helped level

3. Cultural supermarket level

3 Separate Levels of Culture

Taken for a granted level

shaping by a particular language and set of social practices that condition us how we comprehend self and the world (what we perceive as natural, habits) we cannot easily comprehend how they mold us for it is situated below level of consciousness

“It Can't Be Helped” Level

OR “THERE'S NOTHING I CAN DO ABOUT IT”. THINGS WE MUST DO AS MEMBERS OF SOCIETY WHETHER WE LIKE IT OR NOT. IT IS FORCED INTO CONSCIOUSNESS BY SOCIAL INSTITUTIONS AND SOCIAL PRESSURES.

Cultural supermarket level

YOU FREELY PICK AND CHOOSE THE IDEAS YOU WANT TO LIVE BY. HOWEVER, NOT ENTIRELY FREE FOR YOU CHOOSE IN ACCORDANCE WITH CLASS/STATUS AND GENDER ETC. THAT HEAVILY ADVERTISES SOME CHOICES AND SUPPRESSES OTHERS

CULTURAL IDENTITY

MATTER OF HOW PEOPLE CONCEIVE OF WHO, CULTURALLY THEY ARE THROUGH THEIR CHOICES OF CULTURAL SUPERMARKET LEVEL

Media

are the commnunication outlets or tools used to store and deliver information or data. In general, it refers to various means of communication

1. Traditional/Old Media

2. New Media

Types of Media

Traditional/Old Media

Print media such as books, newspaper, magazines, journals, billboards, etc.

New Media

means of Mass Communication using digital technologies such as the internet.

Gate Keeping Media

DECIDES WHAT A NEWSPAPER OR BROADCASTER COVERS OR DOES NOT COVER, THE FRAME IS THE OVERARCHING ANGLE OF HOW THE VARIOUS STORIES ARE TREATED ONCE THEY ARE COVERED.

Americanization

PROCESS THROUGH WHICH AN INDIVIDUAL, GROUP, STATE, OR CULTURE ADOPTS THE CULTURAL AND SOCIETAL NORMS OF '"MAINSTREAM" AMERICAN SOCIETY AND CULTURE.

Mcdonaldization

THE PROCESS BY WHICH THE PRINCIPLES OF FAST FOOD RESTAURANTS ARE COMING TO DOMINATE MORE AND MORE SECTORS OF AMERICAN SOCIETY AS WELL AS THE REST OF THE WORLD

1. Efficiency

2. Predictability

3. Calculability

Standards set by Mcdonaldization

Cultural Hybridization

NEW VERSIONS OF CULTURE WHEN DIFFERENT CULTURES COMEIN CONTACT WITH NE ANOTHER→ OWN CULTURE IS BEING RECOMBINED WITH NEWS FORMS IN NEW PRACTICES

Glocalization

THE PROCESS OF MAKINGA GLOBALLY DISSEMINATED PRODUCT IS ALTERED IN ORDER TO FIT THE CULTURAL OUTLOOK OR TASTES OF PEOPLE IN A SPECIFIC COUNTRY OR OF MEMBERS OF A SPECIFIC ETHNIC GROUP WITHIN A COUNTRY