Creative iMedia R093 Practice Flashcards

A set of vocabulary flashcards covering the OCR Cambridge National R093 Creative iMedia curriculum, including media products, production phases, technical codes, research, and legislation.

Media product

A platform used to communicate information to a specific audience using various formats.

Video

An audio-visual product that includes moving images and, in most cases, an auditory element.

Audio

A product recorded or transmitted in the form of sound, such as sound effects.

Animation

A product that converts still images into moving elements to illustrate a sequence of events.

Special effects (SFX)

Physical effects created on set, including character creation, puppetry, animatronics, or humans wearing prosthetic make-up and costumes.

Visual effects (VFX)

Technology-based effects incorporated in production that may be too dangerous or impossible to add any other way, such as a spaceship flying across a screen.

Digital imaging and graphics

A product that uses technology like graphic tablets, cameras, or software such as Photoshop to create images in digital form.

Digital games

A product designed for games consoles or personal computers to entertain audiences, particularly through online gaming.

Multimedia

A product that combines a range of assets such as text, images, video, animation, and sound.

Augmented reality (AR)

Technology that allows users to experience the real world which has been digitally augmented or enhanced.

Virtual reality (VR)

A computer-generated simulation in which a person can interact within an artificial three-dimensional environment.

Traditional media

Non-digital methods of communication that existed before the internet, such as TV, Radio, Film, and Print publishing.

New media

On-demand content accessed via the internet through digital devices, often involving interactive elements and audience engagement.

Symbolic codes

Elements containing deeper, connotative meanings, categorized by the acronym SCAM (Setting, Colour, Acting, Mise-en-scene).

Mise-en-scene

The arrangement of visual elements including set, location, props, costumes, make-up, motif, and composition.

Motif

A repeated narrative element that supports the theme of a story.

Technical codes

Codes created using technology or skills, categorized by the acronym SCALE (Special effects, Camerawork, Audio, Lighting, Editing).

Vocal intonation

The way someone's voice rises and falls while speaking.

Star actor

An actor who is adaptable and equally adept at playing different types of roles, such as a hero or a villain.

Client brief

A written document or verbal discussion outlining the key requirements of a project.

Commissioned brief

A brief where a client hires a separate independent company to create a media product for them.

Client ethos

A requirement to ensure the final product meets the values and brand identity of the client.

Primary research

The collection of original information to answer a research question through methods like focus groups, interviews, and online surveys.

Secondary research

Information that has already been collected by other researchers, such as information found in books, websites, or TV.

Quantitative data

Data measured numerically, commonly collected through closed questions with a fixed set of options.

Qualitative data

Detailed descriptions of data, commonly gathered through open questions that allow respondents to elaborate.

Work plan

A document used to plan all tasks, activities, resources, and timescales required to complete a project.

Milestone

A significant achievement within a project work plan.

Contingencies

Plans put in place to deal with unexpected events during a project.

Pre-production

The stage of production where the vision and design for a product are created.

Production

The stage of the process where the actual development of the media product happens.

Post-production

The final stage where editing occurs and all pieces of the product come together.

Hardware

Physical items used in production, including internal components like the CPU and peripheral devices like a mouse or graphics tablet.

Mind map

A pre-production document used to organize thoughts into a structure with a central idea, nodes, and sub-nodes.

Moodboard

A collection of sample materials like textures, colors, and images used to generate ideas or set a theme.

Visualisation diagram

A draft visual plan used to show a client what the final graphic product might look like.

Storyboard

A timeline used to illustrate a sequence of events for content that requires movement, including scene numbers, timings, and camera angles.

Script

A pre-production document for audio-visual products providing character dialogue, world-building directions, and technical instructions.

Wireframe

A planning document for websites and apps that illustrates how screens are linked and where elements like images and text are positioned.

Flow chart

A step-by-step diagram focused on how a website or program works using specific symbols for starts, processes, and decisions.

Defamation

The action of damaging someone’s reputation, divided into Slander (verbal) and Libel (written).

Creative Commons licence

A license allowing copyrighted material to be distributed with specific conditions like Attribution, Non-commercial use, or No derivative works.

Asset log

A document used to record all assets used in a product, including their source, legal issues, and properties.

Ofcom

The Office of Communications, which regulates broadcasted content across UK television channels.

ASA

The Advertising Standards Agency, which regulates broadcast and non-broadcast advertising content in the UK.

BBFC

The British Board of Film Classification, responsible for classifying films distributed in the UK.

PEGI

Pan European Game Information, which classifies video game content in the UK.

Mitigate

To make a risk less severe, serious, or painful in the context of health and safety.

Location recce

A visit to a potential filming location to assess suitability, safety, lighting, sound, and facilities.

Bitmap image

An image made up of pixels where quality is determined by resolution.

Vector graphics

Graphics made of mathematical equations for lines and curves, allowing them to scale without losing quality.

Resolution

The number of pixels in an image, recommended at $300\,DPI$ for print and $72\,DPI$ for web content.

Lossy compression

A compression algorithm that permanently removes data to reduce file size, which can impact image or audio quality.

Lossless compression

A compression algorithm that reduces file size without losing any data, allowing the original to be perfectly reconstructed.

Bit depth

The number of bits available for each audio sample; increasing it increases the dynamic range of volume.

Frame rate

The speed at which individual still frames are projected onto a screen, measured in $fps\,(frames\,per\,second)$.