LESSON3-MIDTERMS-PURCOM

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Flashcards covering the key definitions and concepts of local, global, and multicultural communication, including barriers like ethnocentrism and strategies for inclusivity.

Last updated 3:35 PM on 5/25/26
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19 Terms

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Local Communication

The exchange of information within a specific, immediate vicinity, such as a town, community, or workplace, often using a shared local language, dialect, or common language.

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Global Communication

The exchange of information, ideas, and messages across geographical, cultural, and social divides, primarily facilitated by modern technologies like the internet, satellites, and digital media.

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Digital Divide

The unequal access to technologies, such as smartphone ownership disparities, that exists across different regions despite widespread connectivity.

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Multicultural Setting

An environment, such as a workplace, school, or neighborhood, where individuals from diverse racial, religious, ethnic, and cultural backgrounds coexist and interact.

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Ethnocentrism

The tendency to view the world primarily through the lens of one\'s own culture, believing it to be superior, normal, or "correct" while judging other cultures as inferior, strange, or immoral.

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Cultural Superiority

The belief that one\'s own ethnic, racial, or cultural group is inherently better than others.

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Ingroup/Outgroup Differentiations

Fostering a sharp "us vs. them" mentality, which can create solidarity within a group while creating prejudice against outsiders.

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Unconscious Bias

The state where people are unaware they are using their own culture as the benchmark for judgment.

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Language (Verbal) Communication

Communication that is structured, conscious, and uses words via one channel (speech or writing) to convey specific facts and data.

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Non-verbal Communication

Communication that is continuous, often subconscious, and includes body language, tone, and gestures across multiple channels simultaneously.

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High Context Cultures

Cultures that rely on implicit, context-heavy communication rather than direct messaging.

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Low Context Cultures

Cultures that prefer direct, explicit messaging over implicit context.

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Cultural Awareness

The act of recognizing differences such as religion, race, and nationality.

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Sensitivity

Accepting cultural differences without judging them as inferior or trying to impose one’s own culture.

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Intercultural Competence

The ability to interact effectively and respectfully with people from different backgrounds by understanding differences and avoiding prejudices.

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Gender-Sensitive Communication

Using language and non-verbal cues that treat all genders with equal respect, dignity, and visibility, avoiding stereotypes and bias.

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- Gender-Neutral Language

- Visibility and Equality

- Avoiding Stereotypes

- Respect and Inclusivity

Key Aspects of Gender-Sensitive Communication

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- Instead of "fireman" → firefighter

- Instead of "brotherhood" → kinship / solidarity

- Instead of "congressman" → representative

Examples of Gender-Sensitive Language

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Gender-Neutral Language

Utilizing terms that do not reinforce binary gender roles, such as using "chairperson" instead of "chairman" or "firefighter" instead of "fireman".