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Attentive public
those who follow politics and public affairs carefully.
Australian ballot
secret ballots printed at the expense of the state.
Balancing the ticket
occurs when a presidential nominee chooses a vice presidential running mate who has different qualities to attract more votes for the ticket.
Blanket primary
election to choose candidates that is open to independents, and that allows voters to choose candidates from all the parties.
Caucus
local party meeting
Closed primary
party election to choose candidates that is closed to independents.
Voters may not cross party lines.
Coattail effect
the influence of a popular presidential candidate on the election of congressional candidates of the same party.
Demographics
characteristics of populations, e.g. income, gender, race
Direct election
election of an official directly by the people rather than by an intermediary group such as the Electoral College.
Direct primary
election in which the people directly choose party candidates for office.
Fixed terms
terms of office that have a definite length of time
6 years for Senators, 2 for House, 4 for President, Lifetime tenure for USSC justices
Front loading
scheduling presidential primary elections earlier (e.g., February or March) in an election year.
purpose: maximize exposure, campaign spending, bandwagon effect, media coverage
Gender gap
difference in voting patterns for men and women, particularly in the
greater tendency for women to vote for Democratic presidential candidates.
General election
election in which the officeholders are chosen. Contrast with a primary election, in which only the candidates are chosen.
Hard money
campaign contributions donated directly to candidates.
Ideology
set of beliefs about political values and the role of government.
Incumbent
an officeholder who is seeking reelection.
Advantages: retrospective voting, franking privilege, casework
Independent
one is not registered with a political party
Issue advocacy ads
Ads that focus on issues and do not explicitly encourage citizens to vote for a certain candidate.
Open primary
election to choose candidates that is open to independents, and
in which voters may choose candidates from any one party.
Party identification
a sense of affiliation that a person has with a particular political party.
Party platform
a list of positions and programs that the party adopts at the national convention
Political culture
the widely shared beliefs, values, and norms that citizens share about their government.
Plurality
more votes than anyone else, but less than half (not necessarily a majority)
Political efficacy
capacity to understand + influence political events
Political socialization
process in which one acquires his/her political beliefs
factors: family/peers, education, media, and demographics, religion, globalization
Realigning election
an election in which there is a long term change in party alignment.
Safe seat
an office that is extremely likely to be won by a particular candidate or political party.
Single member district system
system in which the people elect one representative per district.
Soft money
campaign contributions that are not donated directly to candidates, but are instead donated to parties.
Solid-South
Historically, the South voted solidly Democratic. However, the South is now strongly Republican
Split ticket voting
casting votes for candidates of one's own party and for candidates of opposing parties, e.g., voting for a Republican presidential candidate and a Democratic congressional candidate.
Straight ticket voting
Casting votes only for candidates of one’s party
Suffrage
The right to vote
Superdelegate
a delegate to the Democratic national convention who is there by virtue of holding an office.
Super PACs
PACs whose contributions to “independent” expenditure groups that are considered protected free speech and not subject to existing or FEC (Federal Election Commission) regulations
Super Tuesday
a Tuesday in early March in which many presidential primaries, particularly in the South, are held.
Swing state
a state that does not consistently vote either Democratic or Republican in presidential elections.