Pharmaceutical Marketing: Definition of Terms

Brand Name or Trademark Name

The commercial name given to a drug by its manufacturer, which is usually protected by a trademark.

Chemical Name of Drug

The precise name describing the chemical composition of a drug

Chemical Equivalents

Drugs that have the same active ingredient, strength, and dosage form but may differ in characteristics like shape, color, or inert ingredients.

Generic

A term used to refer to a drug product that is not marketed under a brand or trademark name.

Generic Drug

A medication that contains the same active ingredients as a brand-name drug and is typically less expensive.

IMS Philippine Pharmaceutical Index (PPI)

An index that provides information about the pharmaceutical market in the Philippines.

Patented Products

Drugs protected by a patent, giving the inventor exclusive rights to produce and sell the drug for a specified period.

Therapeutic Equivalents

Drugs that have the same therapeutic effect and are considered interchangeable

Unpatented Products

Drugs that do not have patent protection.

Advertised Products

Medications promoted through marketing and advertising efforts.

Drug Department

A section within a pharmacy or healthcare facility that handles the storage and dispensing of medications.

Drug

A substance used for the diagnosis, treatment, or prevention of diseases.

Ethical Drug or Prescription Drug

Medications that require a prescription from a licensed healthcare provider.

Health Services

Various services provided for the maintenance or improvement of health, including medical treatment, preventive care, and wellness programs.

Household Remedy

Over-the-counter (OTC) medications or home-based treatments used for common health issues.

Medical Staff

Professionals involved in healthcare, such as doctors, nurses, and other trained individuals.

Medicine

A substance used for treating, alleviating, or preventing illness or disease.

Medical Services

Various healthcare-related services provided by healthcare professionals and facilities.

Proprietary Medicine

A medication marketed under a brand or trademark name.

Primary Health Care

Basic healthcare services provided to individuals in their communities, emphasizing prevention and early intervention.

OTC (Over-the-Counter)

Medications that can be purchased without a prescription.

WHO (World Health Organization)

An international organization that focuses on global health issues and provides guidance and standards for healthcare worldwide.