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what is social influence?
exercise of social power by a person/group to change the attitudes and behavior of others
what is power of the situation?
situations contain a variety of subtle yet powerful forces that direct and constrain behavior
what is conformity?
yielding to perceived group pressure by copying the behavior and beliefs of others
why do we conform to group norms?
we want to be right and we want to be liked
what is informational social influence?
conformity out of desire to gain information; the want to be right
when does informational social influence arise?
when uncertainty is high and desire to gain information is high. when situation is a crisis. when others are experts.
why do we conform with informational social influence?
we conform out of uncertainty
what was the Sherif’s “Autokinetic” study?
participants were placed in a dark room and asked to estimate the movement of a stationary point of light, first alone and then in groups. the study recorded how their individual estimates shifted over several trials until they eventually converged on a shared group average
what was the key phenomenon/term in the Sherif’s “Autokinetic” study?
informational social influence
what was the core discovery found in the the Sherif’s “Autokinetic” study?
groups create shared norms in ambiguous situations
what is normative social influence?
conformity out of desire to gain rewards and avoid punishment; the want to be liked
when does normative social influence arise?
when “objectively” correct behavior is obvious, when the dominant behavior pattern shown by most people (the majority) produces conformity and when we conform out of a desire to be liked or to avoid social punishments
what was the Asch’s Line Study?
participants were asked to match the length of a "standard" line to one of three comparison lines while seated in a group of actors who were instructed to unanimously give the wrong answer. the experiment measured whether the lone real participant would ignore their own senses and conform to the group’s obvious error or stick to the correct answer
what was the core discovery found in the Asch’s Line Study?
people conform to avoid social friction in unambiguous situations
what was the key term in the Asch’s Line Study?
normative social influence
what are two factors that influence conformity?
group size and group cohesiveness
what does a larger group mean with conformity?
more conformity
what is compliance?
publicly acting in accord with direct request; trying to “get our way”
what is external compliance?
acquiescing to request despite disagreeing with it
what is internal compliance?
both acting and believing in line with a request
what is mindless compliance?
following requests/norms without deliberating
what is Langer et al’s photocopier line-jumping study?
researchers approached people waiting to use a library photocopier and asked to cut in line using either a legitimate reason, no reason at all, or a "placebo" reason that sounded like a justification but offered no new information. the experimenters then recorded how many people complied with the request based on the specific phrasing used
what was the core discovery found in the Langer et al’s photocopier line-jumping study?
automatic compliance occurs when "scripts" (like "because") are used
what is the key term/phenomenon in the Langer et al’s photocopier line-jumping study?
mindless compliance
what human motivation facilitate compliance?
consistency motives and
what is the “low-balling” (or bait + switch) technique?
making a low offer to get compliance
what is French Cigarettes (jolue) study?
researchers approached student smokers and asked them to participate in a "concentration study" for a small payment; once they arrived, the experimenter used a "low-ball" technique by revealing the pay was lower than promised and then added a "foot-in-the-door" request that they must abstain from smoking for 18 hours. After completing the initial 18-hour abstinence, the participants were then asked to commit to an even more difficult task: not smoking for an additional three days
what was the core discovery found in French Cigarettes (jolue) study?
initial voluntary acts "freeze" us/blind us into future, costlier behaviors.
what is obedience?
the performance of an action in response to a direct order
which is stricter, obedience or compliance?
obedience stricter than compliance
what influences obedience?
legitimacy of authority, conformity, and incremental orders
what is a group?
two or more individuals that influence one another
what is entitativity?
seeing a group as a meaningful social entity
what are the 4 types of groups?
intimacy groups, task groups, social categories, and clusters of people
what is an example of intimacy groups?
family, friends, gangs
what is an example of task groups?
workplace, school group
what is an example of social categories?
gender, ethnicity
what is an example of clusters of people?
line at the bank
what motivates us to belong to groups?
need to belong and need to achieve goals
what are group processes?
group influences on individual behavior
what was the Triplett’s classic study?
researchers asked children to wind a fishing reel as fast as possible for six trials, alternating between working alone and working in "co-action" (side-by-side with another child)
what was the core discovery found the Triplett’s classic study?
presence of others improves performance on simple/well-learned tasks.
what is the key term/phenomenon in the Triplett’s classic study?
social facilitation
what is the mere presence hypothesis?
we become physiologically aroused around members of our own species
what is social loafing?
group induced reduction in individual output
what is Ringleman’s rope pull study?
researchers asked male volunteers to pull on a rope as hard as they could, first alone and then in groups of various sizes. they measured the exact amount of force exerted by each individual and the group as a whole
what core discovery was found in Ringleman’s rope pull study?
presence of others decreases individual effort when individual output isn't measured.
what is the key term/phenomenon in Ringleman’s rope pull study?
social facilitation
why does social loafing happen?
diffusion of responsibility
what is diffusion of responsibility?
belief that presence of others makes one less personally responsible for the outcomes
what does a bigger group mean in the context of diffusion of responsbility?
bigger the group, more diffusion of responsibility, less effort
when do groups perform well?
addictive tasks, disjunctive tasks, conjuncitve task