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social psychology
the scientific study of the way people's thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
social influence
the effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, and behavior
fundamental attribution error
the tendency to overestimate the extent to which people's behavior is due to internal, dispositional factors and to underestimate the role of situational factors
behaviorism
to understand human behavior, one need only consider the environment factors
construal
How a person interprets a social situation
Gestalt psychology
psychology stressing the importance of studying the subjective way in which an object appears in people's minds rather than the objective
social cognition
how people select, interpret, remember, and use social information to make judgements and decisions
hindsight bias
People exaggerate, after knowing that something occurred, how much they could have predicted it before it occurred
observational method
the technique whereby a researcher observes people and systematically records measurements or impressions of their behavior
ethnography
to understand a group or culture by observing it from the inside, without imposing any preconceived notions
archival analysis
a form of observational method in which the researcher examines the accumulated documents of a culture (diaries, novels, newspapers, etc)
correlational method
statistical relationship between two things
surveys
research in which a representative sample of people are asked questions about their attitudes or behavior
random selection
a way of ensuring a survey is representative of a population by giving everyone an equal chance of being selected for the sample
experimental method
the method in which the researcher randomly assigns participants to groups and ensures conditions are all the same except for the independent variable
independent variable
the variable that's changed in an experiment
dependent variable
the variable a researcher measures to see if it's influenced by the independent variable
random assignment to condition
a process ensuring all participants have an equal chance of being put in any group in an experiment
probability level (p-value)
a number that tells the likelihood that an experiment's results happened by chance. Less than .05 is considered trustworthy
internal validity
controlling all extraneous variables to ensure nothing besides the independent variable is affecting the results
external validity
the extent to which the results of a study can be generalized to other situations and other people
psychological realism
how realistic an experiment is in recreating psychological processes that occur in everyday life
cover story
a description of a study given to participants, different from the actual intent of the study, meant to maintain psychological realism
field experiments
experiments conducted in natural settings rather than in a lab
basic dilemma of the social psychologist
the trade-off between internal and external validity in conducting research; it's very difficult to have an experiment high in both
replications
repeating a study, often with a different population or in a different setting
meta-analysis
a stat technique that averages the results of two or more studies to see if the effect of an independent variable is reliable
basic research
Research just for intellectual curiosity
applied research
studies designed to solve a particular social problem
cross-cultural research
Research between different cultures
evolutionary theory
Charles Darwin's theory that animals evolve from one another
natural selection
organisms with favorable traits tend to survive and reproduce to further those traits
evolutionary psychology
the attempt to explain social behavior in terms of genetic factors that have evolved over time according to natural selection
informed consent
agreement to participate in an experiment with the full knowledge of its nature
deception
misleading participants about the true purpose of a study
debriefing
explaining to participants the true purpose of a study after it is done
Institutional Review Board (IRB)
a group that reviews all psychological research before it is conducted to ensure it is ethical
automatic thinking
thinking that is nonconscious, unintentional, and effortless
schemas
mental structures people use to organize their knowledge about the social world
accessibility
the extent to which schemas and concepts are at the forefront of someone's mind
priming
the process by which recent experiences increase the accessibility of a schema, trait, or concept
self-fulfilling prophecy
when people have an expectation about what another person is like, which influences how they act toward that person, in turn causing that person to behave consistently with the original expectation
judgemental heuristics
mental shortcuts people use to make judgements quickly
availability heuristic
Making a judgement based on how accessible (available) information is in memory
representativeness heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical category
base rate info
info about the frequency of members of different categories in the population
analytic thinking style
a type of thinking in which people focus on the properties of objects without considering their surrounding context (common in western cultures)
holistic thinking style
a type of thinking in which people focus on the overall context, or ways objects relate to one another. (common in east asian cultures)
controlled thinking
thinking that is conscious, intentional, voluntary, and effortful
counterfactual thinking
mentally changing some aspect of the past to imagine what might have been
Anchoring/Adjustment
A mental shortcut where you start with an initial number or idea (the “anchor”) and then adjust from it when making a decision
Planning fallacy
tendency for people to be overly optimistic about how soon they will complete a project, even when they have failed to get similar projects done on time in the past
Free will
sometimes people either overestimate or underestimate the amount of control we have
automatic goal pursuit
When goals are activated by cues in the environment and influence your behavior without you consciously trying or thinking about them.
Basic dilemma of social psychologists
The constant struggle to balance two competing priorities: Internal Validity and External Validity.
Correlational coefficient
statistical technique that assess how well you can predict one variable from another
Naive realism
The belief that you see the world exactly as it is, and that other people who disagree with you are uninformed, irrational, or biased