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Natural Climate Change
Climate change caused by natural forces and phenomena (i.e., sun, volcanic eruptions, etc.).
Man made climate change
Environmental changes caused by human activities.
The greenhouse effect
warming that results when solar radiation is trapped by the atmosphere
Enhanced Greenhouse Effect
Rising global temperatures due to greenhouse gases being put into the atmosphere because of human activities
Economic resources
Land, Labour, Capital, Entrepreneurship
Opportunity Cost
Cost of the next best alternative use of money, time, or resources when one choice is made rather than another
supply and demand
relationship between the amount of product and the desire for the product
Scarcity
Although we have boundless needs and wants, the resources available to us are limited. So having more of one thing usually means having less of another.
Incentives
Factors that motivate individuals to make decisions, they can be tangible (e.g. money) or intangible (e.g. extra holidays)
Resource Allocation
Assigning available resources, or factors of production, to specific uses chosen among many possible and competing alternatives. It involves answering "What to produce" and "How to produce".
Public Goods
Goods, such as clean air and clean water, that everyone must share.
Government Intervention
The practice of government to intervene in markets, often when markets fail to produce equitable or efficient outcomes
price cap
A government limit on prices that (in theory) makes markets fairer to consumers
subsidy
A government payment that supports a business, individuals or market
voucher
A right to spend a certain amount of money on a particular product to help meet government goals (e.g. solar panels to help with the environment).
regulation
Government rules or interventions in a market or society
Unintended consequences
Unexpected outcomes from an intervention in the market - these can be positive or negative
Equity
Ensuring that policies are fair to all citizens
Efficiency
Ensuring that policies work well and are cost effective
Negative Externalities
A cost imposed without compensation on third parties by the production or consumption of sellers or buyers. Example: a manufacturer dumps toxic chemicals into a river, killing the fish which people want to catch to eat
positive externality
a benefit received by someone who had nothing to do with the activity that generated the benefit
free rider problem
the problem faced by certain groups when people can reap the benefits of something they do without actually joining, participating in, or contributing money.
Tragedy of the commons
a story that illustrates why common resources are used more than is desirable from the standpoint of society as a whole
CSR
corporate social responsibility
Mission (Statement)
A statement of the organization's purpose - what it wants to accomplish in the larger environment
Values
Expresses what the company stands for, its core priorities, the values its employees embody, and what its products contribute to the world
Objectives
Specific, measurable, short-term expectations that set out how a company will deliver on its values and mission
Brand
All the combined impressions and experiences associated with a particular company, good, or service
4 P's of Marketing / Marketing Mix
Product, Price, Place, Promotion