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anaphora / repetition
the repetition of a word, used to emphasize the repeated words
emotive language
words designed to evoke an emotional response from the reader
inclusive language
words that make readers feel included in the bigger picture
rhetorical questions
a question that doesn’t need an answer
pathos
appeals to emotions
ethos
credibility and morality
logos
facts and statistics
metaphor
a comparison without using “like” or “as”
imagery
creating an image in the readers mind that appeals to the senses
alliteration
several words starting with the same letter
tone
the attitude a writer creates through choice of words
contrast
the difference between things