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what is a population?
the whole set of items that are of interest
what is raw data?
information obtained from a population
what is a sample?
a selection of observations taken from a subset of population and is used to find out more information about the population as a whole
what is a census?
it measures or observes every member of a population
advantages and disadvantages of a census?
advantages: results should be completely accurate
disadvantages: time consuming and expensive; hard to process large quantity of data
advantages and disadvantages of sample?
advantages: less time consuming and cheaper; less people have to respond; less data needs to be processed
disadvantages: data may not be as accurate; sample may not be large enough to give information about small subgroups of the population
what are sampling units?
individual units of a population
what is a sampling frame?
when sampling units are named and numbered to form a list
what is random sampling?
each member of the population has an equal chance of being selected
the sample should be representative of the population and the bias should be removed
what are the 3 types of random sampling?
simple random sampling
stratified sampling
systematic sampling
simple random sampling?
a simple random sample size of n is one where every sample of size n has an equal chance of being selected
advantages of simple random sampling?
free of bias
easy and cheap for small samples and populations
each sampling unit has a known and equal chance of selection
disadvantages of simple random sampling?
not suitable for large samples and populations
sampling frame is needed
systematic sampling?
the required elements are chosen at regular intervals from an ordered list
example of systematic: how to get a sample size of 20 from population of 100?
100 / 20 = 5, so every fifth person is chosen
the first person is chosen at random
if the first person chosen is 2, the remaining samples will be 7, 12, 17, etc
advantages of systematic sampling?
simple and quick to use
suitable for large samples and large populations
disadvantages of systematic sampling?
a sampling frame is needed
bias is introduced if sampling frame is not random
what is stratified sampling?
the population is divided into mutually exclusive strata and a random sample is taken from each
number sampled in each stratum = (number in stratum / number in population) x overall sample size
advantages of stratified sampling?
sample accurately reflects population structure
proportional representation of group within population
disadvantages of stratified sampling?
population must be clearly classified into distinct strata
same disadvantages as simple random sampling within each stratum
what are the 2 non-random sampling?
quota sampling
opportunity/convenience sampling
what is quota sampling?
an interviewer or researcher selects a sample that reflects the characteristics of the whole population
advantages of quota sampling?
allows a small sample to still be representative of the population
no sampling frame required
quick, easy and inexpensive
easy comparison between different groups within a population
disadvantages of quota sampling?
non-random sampling can introduce bias
population must be divided into groups, which can be costly or inaccurate
increasing scope of study increases number of groups, which adds time and expenses
non-responses not recorded
what is opportunity/convenience sampling?
sample is taken from people who are available at the time of study and who fits the criteria you are looking for
advantages of opportunity/convenience sampling?
easy and inexpensive
disadvantages of opportunity/convenience sampling?
unlikely to produce a representative result
highly dependent of the individual researcher
what is quantitative data/variables?
variables or data associated with numerical observations
what is qualitative variables/data?
variables associated with non-numerical observations
what is a continuous variable?
a variable that can take any value in a given range
what is a discrete variable?
a variable that can only take specific values