Topic_1

What is User Experience (UX)?

User experience is how people feel when they use a product or service, often a website or application.

Why does UX matter?

Focusing on UX increases the chances of a project's success by prioritizing user needs over brand faith.

Where can UX Design be found?

UX Design can be found in complex projects, startups, projects with decent budgets, and long projects.

What is the main methodology for UX?

The main methodology is user-centered design, which focuses on designing with users’ needs and behaviors in mind.

What are the 7 factors that influence User Experience?

1. Useful 2. Usable 3. Findable 4. Credible 5. Desirable 6. Accessible 7. Valuable

What does 'usable' mean in terms of User Experience?

Usability is concerned with enabling users to achieve their end objective effectively and efficiently.

What role does credibility play in User Experience?

Credibility relates to the user's trust in the product regarding its functionality and longevity.

How does accessibility affect User Experience?

Accessibility ensures that users with a full range of abilities, including disabilities, can access the experience.

What makes a product valuable in User Experience context?

A product must deliver value to both the business and the user; without value, it will struggle to maintain success.

What is one competitive advantage of UX design for businesses?

User-focused design helps products stand out and attract customers in saturated markets.

How can investing in UX reduce costs and save time?

UX designers understand audiences and business objectives to eliminate unnecessary rework and changes.

What impact does a good UX have on customer retention?

88% of online consumers are less likely to return after a bad experience, highlighting the importance of UX.

How does UX design contribute to creating better products?

User-focused products backed by research and testing integrate seamlessly into users’ daily lives.

Why is customer experience (CX) distinct from user experience (UX)?

CX encompasses the entire customer journey and interactions, while UX focuses specifically on user interactions with a product or service.

What is a key goal shared between UX Design and Marketing?

Both seek to achieve customer satisfaction leading to reduced bounce rates and increased retention.

How does effective UX design influence marketing?

Intuitive and user-friendly design can significantly influence users' decisions to engage with products or services.