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MMC3113 User Experience Design

Overview of User Experience (UX)

• Definition: User Experience (UX) is how people feel when using a product or service, typically a website or application.

Importance of UX

• User-Centric Focus: Prioritizing UX helps design around the actual needs of users.

• Market Success: Enhancing UX increases the probability of a product's success in the market, relying less on brand loyalty.

UX Design Applications

• Complex Projects: Essential for complicated projects; poor UX with extensive features can deter users.

• Startups: Even without dedicated UX teams, startups must consider UX to connect with users effectively.

• Budget Considerations: Projects with adequate resources will usually invest in UX for a better return on investment.

• Long Term Projects: The longer a project lasts, the more important UX becomes to ensure investment returns.

Main Methodology of UX

• User-Centered Design: Focused on the needs and expected behaviors of users for better product outcomes.

The 7 Factors that Influence User Experience

1. Useful

   • Interpretation: "Useful" is subjective; it can mean practical functionality or non-practical benefits such as enjoyment.

2. Usable

   • Focus: Ensures users can effectively and efficiently achieve their goals with the product.

3. Findable

   • Importance: The product's features and content must be easy to locate, particularly in digital products.

4. Credible

   • Trust: Users must trust that the product performs as expected and is backed by accurate information.

5. Desirable

   • Brand Impact: Elicits feelings through design elements like branding and aesthetics; affects user perception and sharing.

6. Accessible

   • Inclusivity: UX must accommodate users with a range of abilities, including those with disabilities.

7. Valuable

   • Business and User Value: The product should deliver tangible value to both users and the company, preventing erosion of initial success.

Reasons UX Design is Crucial for Businesses

1. Competitive Edge: User-focused design differentiates products in saturated markets.

2. Customer Retention: Quality UX encourages repeat visits; studies show 88% of consumers won't return after a bad experience.

3. Cost Reduction: Understanding audience needs beforehand reduces rework and associated costs.

4. Innovative Products: User-centered design leads to products integrated into users' daily lives and minimizes bugs.

5. Higher Conversions: User-friendly experiences increase customer confidence and willingness to engage and purchase.

Customer Experience (CX) vs. User Experience (UX)

• CX Focus Areas: Sales, customer service, product delivery, brand management, and content strategy.

• UX Focus Areas: Interactive design, visual design, user research, and smooth information architecture.

Integration of UX Design and Marketing

• Shared Goals: Both aim for user happiness and long-term growth.

• Customer Satisfaction: A common objective in both fields leads to reduced bounce rates and improved retention.

• Data Utility: Both gather data to optimize experiences and marketing strategies.

• Influential Design: Good UX enhances marketability; user-friendly designs attract engagement.

• Customer-Centric Foundation: Extensive UX research informs all marketing efforts, driving user engagement and conversions.