VCD - Design Purposes and Drawing Types

This set includes design purposes and drawing types for Visual Communication Design VCE, 2022-2023.

Purpose

Visual communication is designed for a purpose; these include to advertise, depict, guide, identify, inform, promote and teach.

Context

Refers to the setting of the communication, or where it can be found. The carrier and the context or location maximise the purpose.

To Advertise

Involves marketing or selling a product or event and is connected to the sale of the product.

To Teach

Involves instructing or demonstrating information, the target audience will learn something from viewing and applying the information.

To Promote

Involves increasing awareness and encouraging the audience to participate in a certain event, organisation, a belief or philosophy.

To Inform

Providing facts or information, providing or conveying information to an audience about an event, concept, process, or opinion

To Identity

Involve the identification or establishment what something looks like, providing identification of a person, object, place or even an event.

To Depict

Representing or portraying a product or company, depict what something looks like to a client or target audience.

To Guide

Involves advising, assisting or providing directions, establishing a location, providing directerm-9tions or assisting with a set of steps.

Visualisation drawings

Drawing method when creating new ideas; effective in visually expressing an idea or concept. This could be sketching, freehand drawing and doodling.

Observational drawing

Drawing the observed objects within an environment assists in recognising its form, relationships, scale and proportion. The representation of light, shadows and tone is important to include in an observational drawing. (This type of drawing MUST be drawn from an object in real life, and NOT drawn from a picture of the object.)

Presentation drawing

any of a set of design drawings made to articulate and communicate a design concept or proposal; such as for an exhibition, review, or publication.

Three-dimensional drawings

Drawing methods that can accurately represent three-dimensional forms. There are two types: Paraline and Perspective.

Paraline drawing

Shows us what an object looks like or what an object might look like once it has been made. They use a system of parallel lines that never converge. (Isometric and planometric)

Perspective drawing

A method of drawing objects close to how we see them in real life. Communicates the form of an object and the environment it is found in. (One and two-point perspective)

Isometric drawing

A paraline drawing where the height is shown by the corner that faces you with the width and depth of the object recede at a 30 degree angle. Allows you to show details and proportions of an object.

Planometric drawing

A paraline drawing where the height is shown by the corner that faces you with the width and depth of the object recede at a 45 degree angle. Provides a 'birds-eyed-view'.

One-point perspective

A perspective system with a single vanishing point on the horizon

Two-point perspective

A perspective system with a two vanishing points on the horizon

Two-dimensional drawings

Orthogonal, plans and elevations, packaging nets

Orthogonal drawings

A drawing that shows different views of a shape by looking at it perpendicularly from the top, bottom, front, back, left or right.

Plan drawings

Illustrates the location of the features to be incorporated in the site.

Elevation drawings

Drawings showing a view from the front, rear, or side of a structure.

Packaging nets

A flat two dimensional shape that contains score lines, When folded and glued together forms a three dimensional shape.