BUS 360 Exam 1

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Finance

Last updated 6:53 PM on 9/11/22
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8 Terms

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Mix
Marketing ________- 4Ps→ controllable set of decisions or activities that the firm uses to respond to wants of the target markets.
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Marketing Plan
SWOT Analysis, 4Ps, Action Programs, Projected or other Financial Statements
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Marketing Mix
4Ps→ controllable set of decisions or activities that the firm uses to respond to wants of the target markets
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B2B
Business to Business Marketing
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B2C
Business to Consumer Marketing
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C2C
Consumer to Consumer Marketing
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Relational Orientation
relationship building method with customers based on the philosophy that buyers and sellers develop a long term relationship
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Customer Relationship Management (CRM)
philosophy and set of strategies, programs, & systems that focus on identifying and building loyalty among the firms most valued customers