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Psychodynamic Perspective
how behavior is based on unconscious aspects of a person; usually aspects that developed during childhood
Behavioral Perspective
how behavior is shaped by environment/ environmental aspects
Humanistic Perspective
desire for personal growth and achieving one’s potential
Cognitive Perspective
how people think/remember/make judgements/etc
Biological Perspective
how one’s biology affects behavior and other traits (genes)
Evolutionary Perspective
how traits/behavior results from evolution
Sociocultural Perspective
how behavior/traits are influenced by culture/social groups
random assignment
method used to randomly assign participants to different groups (experimental groups and control)
case study
research method involving in depth examination of an individual or group
naturalistic observation
research method where scientists observe subjects and record behavior w/out manipulating anything
experiment/ experimental study
research done under controlled conditions; point is to establish cause and effect relationship (MUST have independent/dependent variables)
longitudinal study
research that lasts a long time; may follow same subject(s) throughout their lifetime
cross sectional study
research study that examines data from different groups at a single point in time
correlational study
research that determines if a relationship exsists between variables w/out manipulating variables
confounding variable
extraneous factor(s) that influences the relationship between the independent variable and the dependent variable, making it difficult to determine the true relationship between the variables
attribution theory
explains how people guage if someone’s behavior is caused by their personality or their situation
dispositional attribution
assuming a person’s behavior is based on their personality (not situation)
situational attribution
assuming a person’s behavior is due to their situation/circumstance
fundamental attribution error
people tend to assume that someone’s behavior is due to their personality (disposition) rather than situation
actor-observer bias
you tend to blame your behaviors on the circumstance/situation and blame the behaviors of other people on their personality
self-serving bias
when you succeed you credit your personality and when you fail you blame your circumstances
just-world hypothesis
idea that good things happen to good people and bad things happen to bad people
peripheral route of persuasion
persuasion that relies on superficial stuff NOT logic
halo effect
your first impression of someone influences how you feel about their character
central route of persuasion
using logic and evidence to convince someone of something
foot in the door technique
persuasion strat where you start w/ a small request that an individual will say yes to b/c then they are more likely to say yes to bigger subsequent requests
door in the face technique
persuasion strat where you start w/ a big request knowing the other perso will say no b/c then if you follow up with a smaller request they are more likely to say yes to that
cognitive dissonance
psychological discomfort experienced when you hold conflicting beliefs/attitudes or when your actions don’t match your beliefs
cognitive dissonance theory
we are motivated to reduce dissonance by changing our behavior/belief or adding a new belief to better match our actions and thoughts
conformity
process of adjusting your own thoughts/feelings/behavior to align with those of a group
result of real or imagined pressure
normative social influence
influence that makes you conform specifically b/c you want to be accepted/liked
informational social influence
Influence that makes you conform your beliefs b/c you think you’re wrong and the other people are right . Pertains to the idea that if a bunch of people all think one thing, it must be true.
obedience
following direct commands
(usually from authority; follow no matter if they contradict personal beliefs or morals)
Milgram experiment
measured how willing people were to obey an authority figure when the commands went against morality
(Individuals were told to administer electric shocks to actors. Each time, the voltage was supposedly increasing and they were inflicting more pain. The experiment was trying to see how far the individuals would be willing to obey)
factors that increases obedience
physical proximity to the person giving orders
how much authority you perceive the person giving orders to have (perceived legitimacy)
distance/depersonalization of victim (whoever they may hurt when following orders)
lack of model for defiance
issues with Milgram’s experiment
no informed consent
deception w/ no debriefing
caused emotional disturbance to participants
participants couldn’t stop when they wanted ( they’d be coerced into continuing)
social facilitation
strengthened performance in the presence of others
may decrease task difficulty b/c you feel encouraged by others
social inhibition
decreased performance in the presence of others
social loafing
tendency for individuals to put in less effort when working in a group
free-rider effect
relying on others to do all the work b/c they think since its a group their own personal contribution isn’t noticeable or important
diffusion of resposibility
feeling less responsibility for group work b/c responsibility is perceived as divided amongst the group members
sucker effect
only doing your part and refusing to do anything else so social loafers can’t take advantage of you
group polarization
after group discussion, people’s views become more extreme due to reinforcement from the group
groupthink
When making decisions with a group, people want to maintain harmony and prevent disputes within the group; so much so that it overrides being realistic.
Everyone just conforms to the general consensus without thinking about alternatives or questioning it; leading to poor decisions being made
Edward Thorndike’s Law of Effect
behaviors followed by favorable outcomes (rewarded) are more likely to be repeated while behaviors followed by unfavorable outcomes (punishment) are less likely to be repeated
BF Skinner
researched how consequences influences behavior
operant conditioning
strengthening or weakening a behavior using consequences (reward or punishment)
based on Edward Thorndike’s Law of Effect
skinner box
developed by BF Skinner; was an operant chamber that holds a small animal and a button (or some other object) to press for a reward
shaping
gradually reinforcing behaviors that are closer and closer to the desired behavior (think training a dog)
chaining
breaks a task down into small steps then teaches each step individually
reinforcement
anything that can be used to strengthen/increase behavior
positive reinforcement
presenting a desirable stimulus after a behavior to increase the behavior
negative reinforcement
removing a negative stimulus after a behavior to increase said behavior
punishment
anything used to decrease a behavior
positive punishment
adding a bad stimulus after a behavior to discourage it
negative punishment
taking something good away after a behavior to discourage the behavior
fixed ratio reinforcement schedule
a behavior is reinforced after a specific number or responses
variable ratio reinforcement schedule
behavior is reinforced after a varied number of responses
fixed interval reinforcement schedule
behavior is reinforced after a specific amount of time
Ex) working hard is reinforced with a paycheck every two weeks
variable interval reinforcement schedule
behavior is reinforced after varied amount of time
Ex.) your texts are responded to after varied amounts of time