smm

What is tangible?

Physical items

What is intangible?

Assets

What is affiliate marketing?

Reward affiliates for each visitor

What is promotional mix?

Advertising, sales promo, direct marketing, personal selling, public relation

what is assignments

selling copy right

license meaning

renting out usage of copy right

benifits of patents

no other person can take advantage of that patent

new patents

must not be publicly known

inventive steps

must be a improvement of an existing product

industrial applications

must be useful

how long will patent be protected

will be protected for 20 years

diffrence between tm and R

tm means it may not be registered or proceeded under trademark law

trademark protected

10 years

ipos

register of patents desgin plant varieties and trademark

confidential information and copy right

will be protected by both confidential information and copyright law keeping the information private

confidential information and patents

is not compatible as patents means it will be publicly disclosed

Advantages of SMM?

Global reach, cheaper, trackable, measurable, customer loyalty

Disadvantages of SMM?

Media fragmentation, negative feedback, time consuming, privacy security

What is authority content?

Creating and sharing helpful info

What is influencer outreach?

use influencers to engage and promote products and services

What is viral content?

Circulated rapidly

What is social media marketing?

Use social media to promote product/service

What is content marketing?

Create n share relevant n valuable content

What should businesses do first?

Determine marketing goals, right platform, track your campaign

What is conversion tracking?

New sales, app downloaded, new sign ups

What is CRM?

Leads, opportunities, referral program

What is SEO?

Improving content to rank higher on search engine

What is SEM?

Paid ad on search engines to appear higher

What is PPC advertising?

Get paid when someone click your ad

What is influencer marketing?

Brands colab with influencers

Examples of offline digital marketing?

Electronic billboard, radio ad, television marketing, SMS marketing

What is email marketing (opt-in)?

Sending emails to customers by asking permission

What are direct mailers?

Sending mail to potential customers

What is advertising?

Paid way to promote products n services

What is sales promo?

Persuade customers to buy

What is direct marketing?

Targets person or company to generate business

What is personal selling?

Sell products or service face 2 face

What is public relations?

Build mutual beneficial relationships

intellectual property

copyright trademark trade secret patents

employess ownership

the employer owns the copyright

journalists ownership

your employer will have the right to publish but you can keep some personal rights like in a book

Commission works

The person who ask you to do the work owns the copyright

How long are artistic works protected?

70 yrs after creator died

How long are published edition artistic works protected?

25 yrs when published

How long are sound recordings protected?

70 yrs after published

How long are broadcasts n cable programs protected?

50 yrs after making

How long are performances protected?

70 yrs after performance

What does COMPASS represent?

Composers and lyricists

What does CLASS represent?

Authors and book publisher

What does MPLC represent?

Hollywood studios independent special interest and local producers

What are the 4 types of PESO content?

Paid, earned, shared, owned

What is paid media?

Advertising banner ads, display ads

What is earned media?

Media blogger influencer relations

What is shared media?

Social media word of mouth referrals

What is owned media?

Website blog content

Effects of technical failure?

Impact stakeholders, lost of sales, cost to resolve

How should businesses handle negative user response?

Address and resolve negative responses timeliness and professionalism

What causes poor engagement of users?

Planned post ahead of time, set and forget, failing to schedule “real-time” budgets

What happens when unable to control content?

Reliability and accuracy of content, liability n legal issues, confronting fake/spam sources, digression to non related topics

What is misinformation?

Misleading incorrect information

What is disinformation?

False info to deceive people

What is mal information?

True info that is shared to harm people

What happens when errors in communication go viral?

Negative perception of the brand

What is copyright in SMM?

Use and credit of 3rd party content

What is privacy in SMM?

Understand when to take convo offline

What is confidentiality?

Info that employees are allowed or not allowed to share

What are brand voice guidelines?

Formal tone vs conversation relaxed tone

How can you secure social media accounts?

Strong password, limit people knowing password, use central system to manage permissions and give employees the right level of acces

What is social listening used for?

Identify potential issues, monitor brand mentions and social sentiment, advanced warning, how people feel about the brand

Why pause scheduled posts?

All communication has to be planned and consistent, pause all pre scheduled post

What is a crisis communication plan?

Guidelines to identify type and magnitude of crisis, roles and responsibilities of each department, pre approved external messages or info, link to social media policy

steps for marketing process

use traditional marketing mix

perform marketing analytics and research

select marketing strategy

execute monitor and adjust social media marketing strategy

types of marketing strategy

social media marketing strategy

direct response strategy

media advertising strategy

traditional marketing mix

product place price promotion

perform market research and analytics

google trends

google analytics

google keyword tool

survey

marketing strategy

social media marketing strategy

direct response

media advertising

social media marketing strategy

affiliate marketing

content marketing

how to protect yourself and your work

include copyright logo name and year of creation

maintain proof of originality

demographic meaning

categorises people in categories

psychographic meaning

define based on interest

What is engagement in social media marketing

How much the audience interacts with your content

Examples of engagement

Likes, comments, shares, clicks

What is awareness in social media marketing

How much attention your content receives

What are impressions

Number of times a post appears on someone’s timeline

What is reach

Number of users who have seen the content

types of traditional marketing strategy

print magazine brochure flyer catalogue direct mailer streaming broadcast billboard

consideration in social media marketing campaigns

profile on platform

budget

usability

type of content

timing

privacy

3 phases in planning production

planning

publishing

measuring

degree in customer engagement

ability to bulid customer base and audience

ability to boost reputation

speedy and cost effective way of marketing

save money and time on communications

how to increase marketing shares using social media intelligence

understand customers by customer profiling

identify issues and trends

identify competitors and strategies

analyse user generated content to understand customers

identify right influencers to increase reach and authenticity

nature of customer sentiment

mentions does not mean success if there is more negative comments

negative comments does not mean failure if there is many positive sentiments

brand reputation in social media

good reputation impacts sales and profit

buying decisions are made after seeing negative and positive comments

quality relationship with target market

brand will be judged by how they handle customer feedback and complaints

extend of participation in online conversation

let customer and followers talk about their products and services

quality relationship with target market

company will be judged based on how you deal with comments or complains

extend of participation in online conversation

customers and followers talk about product

types of responses

query comment compliment complain review feedback

marketing process

traditional marketing mix

Perform research and analytics

Choose the right strategy

Execute monitor and adjust social media marketing strategy

research and analytics

Google trends, Google, keyword, tools, google analytics survey

social media marketing strategy

Affiliate, marketing and content marketing