Media Literacy, Bias, and Research Methods

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Flashcards covering media bias types, information credibility levels, fake news categories, and research methodology based on the lecture transcript.

Last updated 11:20 AM on 4/29/26
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29 Terms

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Claim

A statement or assertion that something is true.

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Bias by omission

Purposely leaving out the other sides of the story.

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Bias by source selection

Only using sources which support one side or purposely leaving out sources which doesn't support their idea.

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Bias by story selection

When news corporations choose specific stories to report which supports their Corporation's beliefs.

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Bias by placement

Reporters/editors placing stories they think are less important in lesser seen locations/sections.

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Bias

Unjust favoritism; choosing only to report certain news and only reporting certain opinions/viewpoints.

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Intent/Purpose

The reason why the writer/speaker writes or says something usually to achieve a purpose.

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Argument

A reason or set of reasons given in support of an idea, action or theory, consisting of a claim, the reasons for that claim, and evidence to support that claim.

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False Connection

When the headline and content don't match; click bait.

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Manipulated Content

Information/images which have been edited to deceive.

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Imposter content

When people/organisations pretend to be someone else credible.

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Fabricated content

Information is 100%100\% fake, designed to cause harm.

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Misinformation

False or incorrect information created unintentionally or unknowingly.

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Disinformation

False information purposely created to influence public opinion or hide the truth.

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Analysis

The act of studying something in detail, or examining in order to discover or understand more about it.

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Evaluation

The process of judging the importance, quality, or value of something.

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Fake news

False stories that appear to be news, spread on the internet or other media, usually created to influence political views or as a joke.

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Survey

A research method where the researcher collects data, interprets and analyses the data to understand information about a certain group of people and how/what they think about a certain issue.

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Interview

Involves a directed conversation between a researcher and a participant to gather in-depth perspective and subjective information about a certain topic; participants can include stakeholders, experts or eyewitnesses.

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Focus group

A small group of people with the same characteristics in a discussion with a moderator to discuss specific topics, products or concepts to help understand why people think and act the way they do.

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Literature Review

Provides an overview of existing knowledge in a specific field of study; involves critical analyses of existing secondary sources to summarise, analyse and compare them.

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Misleading content

Misleading information used to frame a person or issue.

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Satire/parody

Meant as a joke but can cause people to misunderstand/believe.

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False context

Information shared without correct background.

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Primary source

Original information that comes from people or something involved in the event at the time it happened.

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Secondary source

Analysis, review, or evaluation of information; not first hand data.

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Search

Looking for something (a tool, someone, etc.); cannot reach conclusions.

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Research

A systematic analysis of data and information in a systematic manner to establish facts and reach conclusions so that new knowledge can be obtained.

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Issue

A problem that affects people and can delected or solved in different ways; involves disagreements, choices or possible solutions.